Small business marketing is a completely different playing field than what’s required for a national SEO, paid search, or social media campaign. Today, as many as 4 in 5 consumers are conducting local searches on search engines. For a local business, showing up in a search engine when a user is searching a relevant query is not a guarantee simply because you have a website. Search engines and consumers alike take into account your entire online presence.
Follow this comprehensive guide on how to respond to negative reviews. Learn how to do quick and easy damage control for your business or brand.
Take advantage of all the ways you can customize your IAPPS website. Add on hours or locations widget to your site today.
Is the address at the bottom of your IAPPS website incorrect or missing information? Discover how to fix this information in this step-by-step guide!
The main menu images are the first part of your IAPPS website a potential client sees. Learn how to swap out pictures in your main menu slideshow with this guide!
It can be tricky to ban someone from your Facebook page if they haven’t ‘Liked’ it, but not impossible! Follow this guide’s step by step instructions to remove a user who has abused your page.
Want to edit your website content, but are experiencing problems with implementation? Learn quick content editing tips and fixes found in code with this helpful guide!
If you are a business owner here are a few things to know about optimal online presence management.
Using online marketing channels in ways that align with your business goals can help you build brand awareness, gain qualified leads, and grow your business to new heights.
Get a bird's-eye view of online marketing services that your small business should implement to attract new customers.
Learn how to take your online marketing efforts to the next level using Google Alerts.
Especially in a highly competitive local marketplace, investing in PPC (pay-per-click advertising) can provide brand awareness and allow increased visibility in front of consumers already looking for your product or service. And now more than ever, connecting with audiences on social media is important for maintaining a relationship with your current customers, providing customer service, and getting in front of new customers. Consumers are looking for store hours and addresses over 50% of the time; therefore, consistent and updated information across all local listing sites is key not only to have search engines show your listing, but to get consumers the information they want. Are you ready to step up your game in your local market? Start planning your online strategy with our small business guides below.