The travel sector has distinct challenges that impact all marketing, including digital. It can be a particularly tricky landscape for digital marketers with a background in retail and ecommerce to navigate. But digital marketing does provide flexibility to adapt every day—which anyone in travel knows is a key to success.
Recognizing differences in hospitality marketing, and adjusting your digital plan accordingly is critical. These distinctions force marketers to think differently about promotions, incentives, and pricing. In this white paper, we’ll walk through common obstacles, provide guides for a digital plan, and show you how to optimize every channel to increase profit.