Challenger Summit 2025

Relive Challenger Summit On-Demand

Our 2025 Challenger Summit event brought together marketing leaders and experts challenging the status quo by activating hybrid intelligence: where humans and tech come together in innovative ways to give brands the ultimate advantage in the market. With 35+ inspiring speakers and 14+ dynamic sessions, the event featured bold perspectives, real-world insights, and cutting-edge strategies driving the future of marketing.

Check out the on-demand sessions to explore new ways of working, unique applications of technology and data, and the processes that bring it all together. You’ll leave with the confidence and actionable steps to augment and empower your teams to move faster, make smarter decisions, and drive better results for your brand and business.

Main Stage Keynotes

Light The Fuse: How We're Moving Media Ever Forward Part 1

Light The Fuse: How We're Moving Media Ever Forward Part 2

Main Stage Presentations

Decoding The Next Generation of Creativity

The Strategy Accelerator: Transform Insights Into Media Momentum With Hybrid Intelligence

Main Stage Panel Discussions

Age of Volatility: Building Agile Media Strategies That Win

Prove It: Building a Common Language Between Marketing + Finance

Main Stage Challenger Chats

Navigating Customer Acquisition in the Age of AI

Built Different: The Challenger Playbook for Tomorrow's Marketers

Breakout Sessions: Brand Evolution

The Creator Power Play: From Brief to Breakthrough

Responsive Creative: AI-Powered, Authentically Human

Make Brand Make Sense: Accountability in Brand Media

Breakout Sessions: Audience Evolution

Reimagining CRM: Unlocking Growth for Modern B2C Brands

Audience-Obsessed: Channels Don't Buy Your Product, People Do

The Authenticity Equation: Staying Human in a Machine-Led Moment

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