Improving Much More Than Your Website

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Attracting and maintaining business online is no longer as simple as optimizing technical factors on one’s website or having built-in SEO. In fact, only a small piece of Online Presence Management pertains to technical website factors. The majority of OPM is made up of moving parts that require constant ongoing work, like content generation and maintaining a robust web presence across multiple different platforms.

Effective OPM is vital to a successful and comprehensive marketing strategy, and our approach to OPM prioritizes quality over instant results.

Your OPM Campaign will include:

  • Search Engine Optimization (SEO)
  • Unique Content Development & Optimization
  • Local SEO & Directory Management
  • Reputation Management
  • Link Development

With our Online Presence Management service, you are assigned a dedicated account manager who will actively take charge of your campaign, be your point of contact for any questions, and report on the success of your campaign each month. You will immediately recognize that we have mastered the unique synergy of expert human management and technology to drive the highest possible return on investment (ROI).

Search Engine Optimization (SEO)

Your account manager will evaluate your website to determine how technical factors are contributing to your natural rankings in the search engines. Evaluation and optimization can be made of the following:

  • Optimization of Backend SEO Factors
  • Keyword Rich Content
  • Strategic Development of Page Titles & Meta Descriptions
  • Development of New Informational Pages
  • On-Site Video Strategy
  • YouTube Profile Creation & Management

Local SEO & Directory Management

As a small business, it is important to focus your Online Presence Management on targeting local keywords and optimizing your local listings, such as your NAP (Name, Address, Phone) information. Local directories are often filled with misinformation and duplicate listings of your business that can seriously negatively impact your web presence and online reputation if they are not directly managed on an ongoing basis. In fact, 73% of people say they’d lose trust in local businesses due to inaccurate local listings. We will eliminate that danger by directly managing and optimizing over fifty local listing sites for you. Thanks to our Local Directory Management Technology, your account manager will be able to:

  • Verify, Optimize, & Manage 70+ Local Directories (e.g. Google My Business, Facebook, Yelp, Yahoo, Bing, Etc.)
  • Deploy Expanded Rich Local Directory Content
  • Detect & Suppress Duplicate Profiles
  • Quickly Adjust Business Information (e.g. Hours of Operation)
  • Provide Local Directory Analytics

Reputation Management

Growing and managing your online reputation is key to creating the kind of rewarding online presence that brings in new business. We will develop strategies hand-in-hand with you to make sure your happy customers are writing great reviews online where they matter most. We also work with you to identify and resolve potentially negative reviews that could otherwise be damaging to your business’s online brand. It takes time, investment, and ongoing nurturing to build a positive brand offline, and aside from the mechanisms involved, the same is just as true online. Reputation is something that needs to be managed daily and never ignored, which is what we’re here for.

Link Development

Gathering inbound links from reputable websites is a key element of SEO, and can give you a surefire edge over your competition. Our innovative approach carefully considers a link’s value from the search engine’s point of view before acquiring it in order to derive maximum benefit. Our link development strategies include:

  • Competitor Link Analysis
  • Link Acquisition & Management
  • Link Reclamation
  • Community Outreach
  • Link Health Audit
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