Heads in beds is easier said than done, but we’re here to help make that a reality. Our dedicated and knowledgeable account managers will be your digital partner with a vested interest in your success. With 10+ years of experience in hospitality digital marketing, we understand the unique challenges of the industry — from 100% perishable inventory to domain-crowding issues. Digital marketing should not be one size fits all.
We have 10+ years of experience in hospitality digital marketing.
Expedia TravelAdsWe understand the importance of OTAs as one of the many channels that lead to bookings. We help clients by creating and running ad campaigns aimed at increasing bookings and awareness.
Facebook AdvertisingOur strategic social media campaigns target specific Facebook users based on such criteria as location, age group, and interests, making your ad more relevant and likely to convert.
Google AdWordsOur PPC strategy and ad copy includes seasonality, the type of traveler coming to the hotel, the type of hotel, and other considerations. Paid ads can be a measurable and cost-effective way for properties to gain to online visibility. We are prepared to have these discussions and determine what works best for you.
Link DevelopmentRelevant links remain a valuable component of any digital strategy, as they are an important ranking factor and can lead to bookings and awareness. We work with each property to determine new linking opportunities.
Local Citations and Directory ManagementWe help your guests find you by establishing consistency in your hotel’s URL, name, address and phone number (UNAP) information across 100+ sites through relevant online directories such as Yext, Factual, and Neustar Localeze. In addition, this increases your website’s credibility and boosts online visibility through local listings. We optimize, audit, and add information to Google, Facebook, Yelp, and others.
Unique Content DevelopmentOur dedicated hospitality content team is experienced in content creation, in both English and Spanish, for existing and new web pages. All content is created specifically for the client and includes brand standards and a knowledge of hotel amenities with language tailored to increase conversions.
ReportingWe offer fully customized reporting options that pull data directly from Google Analytics, Facebook Ads Manager, and Google AdWords, as well as other platforms, and are experienced with a number of reporting mediums. Reports can include campaign metrics (clicks, impressions, cost, CTR, CPC), website metrics (bounce rate, clicks to the booking engine, page views per visit, average time on site), and bookings if we have permission and capabilities. Industry-specific metrics could include ADR, ALOS, RevPAR, and more.
If you are a hospitality business in need of online marketing help, contact us today to discuss your project.Get In Touch