Hospitality

Driving Bookings Through Every Step Of The Funnel

Let's Chat
Industry leader in hospitality marketing

Heads in beds is easier said than done, but we’re here to help make that a reality. Our dedicated and knowledgeable account managers will be your digital partner with a vested interest in your success. With 10+ years of experience in hospitality digital marketing, we understand the unique challenges of the industry — from 100% perishable inventory to domain-crowding issues. Digital marketing should not be one size fits all.

We have 10+ years of experience in hospitality digital marketing.

Tailored Capabilities

We offer package programs that are set to scale for multiple properties. Our Online Presence Management (OPM) capabilities include:

Search Engine Optimization (SEO)

We create a strategy unique to you. This includes your brand, your location, seasonality, amenities, etc. Our team is accustomed to working with both a vanity site and a brand site, and can create a keyword strategy for both simultaneously to maximize your reach. Other industry specific SEO knowledge includes:

  • Better understanding of Google results including the 3-pack and Knowledge Graph
  • Understanding of local SEO in relation to many locations of the same business in the area
  • Understanding of competition including among different brands for one client
  • Up to date with Google’s algorithms and the effect on placement for an industry like hospitality ie. domain-crowding
  • Knowledge of long-term strategy while considering local area changes and competitors’ strategies

Expedia TravelAds

We understand the importance of OTAs as one of the many channels that lead to bookings. We help clients by creating and running ad campaigns aimed at increasing bookings and awareness.

Facebook Advertising

Our strategic social media campaigns target specific Facebook users based on such criteria as location, age group, and interests, making your ad more relevant and likely to convert.

Google AdWords

Our PPC strategy and ad copy includes seasonality, the type of traveler coming to the hotel, the type of hotel, and other considerations. Paid ads can be a measurable and cost-effective way for properties to gain to online visibility. We are prepared to have these discussions and determine what works best for you. 

Link Development

Relevant links remain a valuable component of any digital strategy, as they are an important ranking factor and can lead to bookings and awareness. We work with each property to determine new linking opportunities. 

Local Citations and Directory Management

We help your guests find you by establishing consistency in your hotel’s URL, name, address and phone number (UNAP) information across 100+ sites through relevant online directories such as Yext, Factual, and Neustar Localeze. In addition, this increases your website’s credibility and boosts online visibility through local listings. We optimize, audit, and add information to Google, Facebook, Yelp, and others. 

Unique Content Development

Our dedicated hospitality content team is experienced in content creation, in both English and Spanish, for existing and new web pages. All content is created specifically for the client and includes brand standards and a knowledge of hotel amenities with language tailored to increase conversions.

Reporting

We offer fully customized reporting options that pull data directly from Google Analytics, Facebook Ads Manager, and Google AdWords, as well as other platforms, and are experienced with a number of reporting mediums. Reports can include campaign metrics (clicks, impressions, cost, CTR, CPC), website metrics (bounce rate, clicks to the booking engine, page views per visit, average time on site), and bookings if we have permission and capabilities. Industry-specific metrics could include ADR, ALOS, RevPAR, and more.  

Featured Clients

Marriott
Atlific Hotels
Davenport Hotels

Contact Wpromote For Your Business's Online Marketing Needs

If you are a hospitality business in need of online marketing help, contact us today to discuss your project.

Get In Touch
 
Become An Insider! Never Miss Our Industry-Leading Content

Thanks for signing up to be a Wpromote Insider.
You’ll be the first to get the scoop on our latest services, promotions and industry news.


CONNECT