HEALTHCARE

Increase Online Referrals With An Integrated Digital Marketing Strategy

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Digital Marketing for Healthcare Professionals

Choosing a healthcare provider is an important decision. Many prospective patients begin their research online when searching for a local specialist, more information about a procedure, or treatment options available in their area. It’s becoming increasingly important for healthcare providers to develop impactful online marketing strategies in order to be considered during the decision making process. In this day and age, you cannot rely on word of mouth alone. Is your practice doing enough to attract new patients online?

Wpromote has unparalleled experience working with healthcare professionals in a variety of specialties.

Wpromote has unparalleled experience working with healthcare professionals in a variety of specialties. You can rely on us to boost your online visibility, website traffic, new patient leads, and overall return on investment. From local practitioners to nationwide networks of treatment centers, Wpromote has helped healthcare providers of all sizes build a strong online marketing presence to attract and retain new patients in an increasingly digital marketplace.

Our Online Marketing Services For Healthcare Professionals Include:

  • Dedicated Google Certified Account Manager
  • Account Transparency
  • In-Depth Reporting & Consultation
  • Ongoing Analysis & Optimization

Featured Clients

Morita Orthodontics
Southeast Radiation Oncology Center
Wasserman Ulitsky Dermatology
Allen Dermatology
Brass Eye Center
CyberKnife
Reliant Renal Care
Truckee Pediatric Denitistry

REACH PATIENTS THROUGH ONLINE PRESENCE MANAGEMENT

Online Presence Management puts your business at the forefront of results when patients are searching for your services online. We will audit your current online presence to develop a strategy that will improve your practice’s overall online footprint. The audit will address all organic touchpoints that potential new patients might come across, from your website’s content and search engine rankings to your practice’s local directory listings on sites like Yelp and Google Maps. We have mastered the unique intersection of expert human management and technology to drive the highest possible return on investment (ROI).

Online Presence Management includes:

  • Search Engine Optimization Ensuring your website is built out in a way that will earn search engine rankings that put you in front of those looking for your services.
  • Unique Content Development Crafting content that not only builds authority with search engines but with current and new patients as well, through a voice that personifies your unique practice.
  • Local Directory Management Establishing consistency in your practice’s name, address, and phone number information across 70+ sites like Google, Facebook, and Yelp, so patients can find your practice easier.
  • Reputation Management Promoting a positive brand image through gathering new reviews and responding appropriately to negative reviews on your online profiles.
  • Link Development Building authority for your practice’s brand name over competitors by earning backlinks on other relevant, reputable websites.

CAPTURE NEW PATIENT LEADS WITH GOOGLE ADVERTISING

Google Advertising allows your business to thrive in the online search environment by driving website visits from intent-driven searchers and increasing your visibility for relevant search terms. Google ads put your practice in front of patients who are actively looking for your services in your area and drive valuable actions on your website, such as office calls and appointment bookings. Your account manager will research your practice and its services, location, and competition in order to create a targeting strategy that will reach users who are most likely to become patients. Ongoing monitoring and reporting of ad performance will allow us to optimize for lower costs and increased conversions.

Google Advertising services include:

  • Keyword Research & Analysis Guaranteeing your advertising campaign encompasses all possible, relevant search terms to reach potential patients most interested in your services.
  • Geographical Targeting Setting up your ads to show to those in the specific geographical locations your practice serves, allowing for precise and efficient spending of budgets.
  • A/B Testing Determining the ads that perform best to maximize clickthrough rates and obtain the lowest overall cost-per-conversion.
  • Keyword Research & Analysis Guaranteeing your advertising campaign encompasses all possible, relevant search terms to reach potential patients most interested in your services.

Google ads put your practice in front of patients who are actively looking for your services in your area and drive valuable actions on your website.

BOLSTER YOUR BRAND NAME WITH FACEBOOK ADVERTISING

Social networks attract millions of daily users, which presents an opportunity to market your healthcare business to patients who are active online. Specifically, Facebook boasts 1.5 billion daily users and Facebook Advertising can place your brand name right in a Facebook user’s News Feed. We combine Facebook’s advanced targeting capabilities with attractive images and enticing ad copy to create ads that are targeted to the exact audience you’re trying to reach. With Facebook Insights and Ads Manager Analytics, we can interpret the performance of your ad campaigns and make changes in order to extract the most value.

Facebook Advertising campaigns include:

  • Campaign Strategy & Buildout Creating a campaign that’s set up to gain more engagement, likes, and traffic to your site, helping you to acquire Facebook users as patients.
  • Audience Segmentation & Targeting Developing an audience targeting strategy to reach your ideal patient based on who they are, where they’re located, what they like, who they know, and beyond.
  • Creative Asset Design Customizing media to accompany ads that will boost brand messaging and user engagement.

NURTURE PROSPECTS INTO LOYAL PATIENTS WITH EMAIL MARKETING

Email marketing offers your practice a way to interact with current patients and reach out to prospective patients through personalized messaging sent straight to their inbox. Each email marketing campaign is customized to achieve your specific goals through different types of emails sent to different sets of contacts. Our analysis of an email send’s performance, customization of creative assets, strategic testing of email copy and creative, and ongoing campaign optimization will ensure that your email campaign continues to unleash untapped ROI.

Email Marketing campaigns can include:

  • Onboarding & Welcome Emails Make new patients feel welcome to your practice with an email sent after they submit their contact information.
  • Promotional Emails Let patients know about current specials, promotions, or referral programs to encourage patient loyalty.
  • Newsletter Emails Inform patients about practice updates, events, and announcements to foster a stronger patient-practice relationship.
  • Event-Triggered Emails Enhance the patient experience with appointment reminders, appointment follow ups, and patient milestone messages.
  • Review Solicitation Encourage long-time patients to write an online review for your practice to enhance your online reputation.

Contact Wpromote For Your Business's Online Marketing Needs

If you are a healthcare professional in need of online marketing help, contact us today to discuss your project.

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