Selling Out Shows for Sydney Symphony Orchestra

Sydney Symphony Orchestra and Wpromote joined forces about two years ago, and our relationship has yielded further increases in ticket sales over time. Using Facebook Ads, we have utilized a full funnel approach to help sell out various shows over the years.

Sydney Symphony Orchestra's Business Goals:

  • Increase the amount of purchases in an effort to sell out shows
  • Increase the amount of overall revenue brought in via Facebook Ads

WHAT WE DID

We developed a tailored approach to targeting based on the content of concerts, with much variance across concerts.

In an effort to increase brand awareness, we targeted upper funnel customers based on demographics, interests, behaviors, and affinities. We also used location targeting, as concert goers are likely to be either visiting or living in the Sydney, Australia area.

With hundreds of concerts per year, we sought to make fans of Sydney Symphony Orchestra aware of upcoming concerts and the seating available for said concerts.

In an effort to increase concert awareness and ticket sales, we targeted mid funnel customers based on connections to Sydney Symphony Orchestra, location, and demographics such as age.

We appealed to lower funnel customers with our holiday campaign by highlighting discounts and free gift sets in our copy.

In an effort to increase brand loyalty and repeat purchases, we created a custom audience that targeted lower funnel customers based on past interactions with Sydney Symphony Orchestra and website visits.

WHAT WE ACHIEVED

We have grown ticket sales significantly throughout the duration of our partnership, with revenue continuing to increase as time passes. In managing their Facebook Advertising, we have seen the following:

122%

INCREASE IN
REVENUE YoY

$7.61

ROAS ON FACEBOOK

115%

INCREASE IN
CHECKOUTS YoY

$9.48

ROAS FROM 2016 SUBSCRIPTION CAMPAIGNS

Ready To Change The Game?

Thank You For Your Interest In Wpromote!

Your message has been received and you will be contacted by one of our marketing specialists shortly. If you have any other questions, please do not hesitate to contact us by calling 310.421.4844 or by emailing sales@wpromote.com. We look forward to speaking with you shortly.

Sincerely,

The Wpromote Team

 
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