Sydney Symphony Orchestra and Wpromote joined forces about two years ago, and our relationship has yielded further increases in ticket sales over time. Using Facebook Ads, we have utilized a full funnel approach to help sell out various shows over the years.
In an effort to increase brand awareness, we targeted upper funnel customers based on demographics, interests, behaviors, and affinities. We also used location targeting, as concert goers are likely to be either visiting or living in the Sydney, Australia area.
In an effort to increase concert awareness and ticket sales, we targeted mid funnel customers based on connections to Sydney Symphony Orchestra, location, and demographics such as age.
In an effort to increase brand loyalty and repeat purchases, we created a custom audience that targeted lower funnel customers based on past interactions with Sydney Symphony Orchestra and website visits.
We have grown ticket sales significantly throughout the duration of our partnership, with revenue continuing to increase as time passes. In managing their Facebook Advertising, we have seen the following:
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