North Washington Dental enlisted Wpromote's services with the intention of using Facebook Advertising, in combination with other services such as Online Presence Management and Google Advertising, to reach their practice's business goals. Despite the limitations of time and a constrained budget in a competitive landscape, we were able to garner results through the use of ads on Facebook. These results are not only encouraging metrics in terms of the client’s goals, they also have provided us with the ability to progressively fine-tune strategy every month to get North Washington Dental to where they want to be.
We used Facebook's highly granular audience targeting capabilities to create campaigns specifically geared toward audiences with interest in family dental services. Demographics like location, age, gender, and income were used to create this group.
We used two types of ads - Carousel and Single Image - in order to test their effectiveness and the responsiveness of two different audience segments.
We used the objective of "link clicks" to redirect users to the practice's website, where they could find out more information and schedule an appointment