We used Facebook's highly granular audience targeting capabilities to create campaigns specifically geared toward audiences with interest in family dental services. Demographics like location, age, gender, and income were used to create this group.
We used two types of ads - Carousel and Single Image - in order to test their effectiveness and the responsiveness of two different audience segments.
We used the objective of "link clicks" to redirect users to the practice's website, where they could find out more information and schedule an appointment
INCREASE IN
PEOPLE REACHED
INCREASE IN
LINK CLICKS
CLICKTHROUGH RATE