BUILDING A SOCIAL MEDIA FAN BASE FOR DANIELLO ORTHODONTICS

Dr. Daniello wanted to create a Facebook Page for his practice but was having trouble with the initial setup process. At the end of July of 2013, Dr. Daniello came to Wpromote in hopes that we could assist him with managing his Facebook Page.

Business Goals:

  • Create a Facebook Page for Daniello Orthodontics.
  • Create a social media engagement calendar along with contests to generate more fans.

WHAT WE DID

Wpromote built a Facebook Page for the practice along with 6 unique cover photos and a high quality profile picture.

Implemented posts from engagement calendars ranging from August 2013 - present.

Custom designed flyers helped to promote Daniello Orthodontics’ contest and Page. These flyers were handed out to patients before and after their appointments.

WHAT WE ACHIEVED

To supplement fan growth, we ran a Submit Your Best Halloween Costume Photo contest. The photo that received the most votes won a $50 gift card. This contest performed remarkably well helping to generate a large amount of visitors to the campaign, as well as additional likes and engagement for Dr. Daniello’s Facebook Page. Contest results include:

892

Unique Visitors

713

Entries

258

Votes

7

Comments

 
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