Chupp's Pianos Case Study:
Keys To Ranking Success

Chupp's Pianos enlisted our SEO team to help them compete in the SERPs on a national level. Seeking to acquire a greater amount of engaged online users, we set out to increase their organic rankings for relevant search terms and expand Chupp's Pianos' brand visibility. After implementation of strategic on-site and off-site initiatives, we were able to draw in more qualified searchers from all around the country.

Chupp’s Pianos Business Goals:

  • Obtain higher brand awareness nationally through higher organic rankings in search engine results pages
  • Conceptualize integrated marketing strategies for selling specific slow moving pianos


In-depth Textual Content With Extensive Information Helped To Build The Site's Authority.

Created and optimized high quality, relevant content on Chupp's Pianos website. With a focus on providing answers to commonly asked questions and informative how-to's, we were able to improve our rankings for broader search terms and capture qualified searchers who were interested in Chupp's services.

CTAs Encouraging Users To Visit Related Pages, Ask Additional Questions, Or Visit The Business In Person.

Introduced more specific calls to action at the end of each informative content piece and developed an internal hyperlinking strategy designed to improve and extend the user experience of each potential customer when interacting with the website.

Local Publication Outreach Helped To Provide Varied Backlinks & Greater Brand Awareness.

Created new backlink opportunities using newsletters and press releases, and obtained high quality backlinks from relevant local publications. We highlighted and directed users directly toward the inventory that Chupp's aimed to sell.


Year over Year Analytics Data for Q4 of 2016:


Increase in
website sessions


Decrease in
bounce rate


Average national keyword ranking improvements

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