Created and optimized high quality, relevant content on Chupp's Pianos website. With a focus on providing answers to commonly asked questions and informative how-to's, we were able to improve our rankings for broader search terms and capture qualified searchers who were interested in Chupp's services.
Introduced more specific calls to action at the end of each informative content piece and developed an internal hyperlinking strategy designed to improve and extend the user experience of each potential customer when interacting with the website.
Created new backlink opportunities using newsletters and press releases, and obtained high quality backlinks from relevant local publications. We highlighted and directed users directly toward the inventory that Chupp's aimed to sell.
Year over Year Analytics Data for Q4 of 2016:
Average national keyword ranking improvements