Search engines rank sites by taking into account three factors: the on-site content, the technical backend and site structure, and the links coming from other sites. In the end, search engines are trying to display the most relevant, user-friendly, and authoritative sites possible.
For the most part, the major search engines, including Google and Bing, use similar criteria for ranking sites. But there are some differences, and these differences will affect the SEO process. For example, when a user searches for a query, the results they receive can be very different depending on which search engine they’ve chosen to use. It is generally accepted best practice to focus on Google, as its share of search is much greater. That being said, it is always important to account for Bing, because some industries perform better there than on Google
Flash is a poor choice for site design because it cannot be crawled properly by search engines. It can also cause slower load times, which are a negative ranking factor. We recommend avoiding Flash and instead coding in HTML5 or using other elements to make a site engaging.
There is nothing inherently wrong from an SEO perspective with having a dynamically driven website. The key is that care must be taken to make the URL structure, meta tags, and content as search engine friendly as possible, so that the search engines can easily index individual pages (for example, a product name, description, SKU, and price on an Ecommerce site). Wpromote can help reprogram your dynamically created pages to have a much friendlier appearance to both search engines and users, a component addressed in all successful SEO campaigns.
Tactics that can get a website penalized or even banned from the search engines are ones used specifically to try to coax higher rankings. Over the years, these techniques have included masking text, cloaking pages, stuffing meta tags, and creating link farms to artificially increase a site's inbound links, just to name a few. Wpromote, along with any upstanding search engine marketing firm, would never employ any of these "black hat" tactics. Our methodology is firmly grounded in the best practices and guidelines set forth by the search engines. You should be wary of any SEO firm whose results seem too good to be true.
Wpromote takes a holistic approach to SEO by focusing on creating a better site and user experience through engaging content, easy navigation, and advanced on-site SEO tactics like site architecture siloing. Through this process we also work to set up a strong foundation by removing roadblocks to page crawling by search engine spiders as well as assessing the backlink profile to make sure there are no risks of penalty. Wpromote works best with an integrated approach, utilizing data from paid search and other channels to drive strategy.
While our clients achieve superb results with our SEO services, it is impossible to make any blanket guarantee as to specific ranking results within a given time frame. Indeed, we would advise anyone to be wary of any company that makes guarantees; it is not a practice used by ethical SEO firms, as search algorithms change daily and it is actually impossible to predict results with 100% accuracy.
We are happy to get our hands dirty and do all the SEO work ourselves. However, if you are a company with an IT team, we can work comfortably providing recommendations and consulting.
Wpromote has vast internal capabilities, with teams of designers, programmers, writers and off-site specialists that perform all of our clients' work in-house. If we require specific abilities, such as lining up a professional blogger or an industry-specific expert copywriter, we tap into our extensive professional network to find and leverage such resources. However, we only do so when it will be of extra benefit to our client.
While a number of websites have received penalties and manual actions based on their backlink profiles, Google still heavily weights in favor of backlinks in their algorithms. Websites run into issues when they obtain links through spammy tactics, such as paying for placement, instead of through more organic means, like creating engaging content.
Getting links organically comes from having engaging content that users will want to share. Engaging content can include a great blog post or an infographic around an interesting topic. The more enticing the content, the more likely a site is to get a link back from a highly authoritative site like Yahoo News or The Huffington Post.
Yes. Any work done on a local level or internationally would require a specific campaign. This is why all of our agreements are completely customized; every client, site, and situation is different. For example, if you have 20 locations across the US, the tactics needed to make each of those specific locations rank well require different algorithm factors to be taken into account than if you were just trying to target terms nationally.