There are many pieces to the SEO puzzle when it comes to an Ecommerce site. Wpromote has proven experience in ensuring that all elements work together in the desired and most precise fashion to give our clients the ideal mix of appeal and SEO impact. From on-site product descriptions to strategic engagements, we use the latest tactics to optimize some of the most successful Ecommerce sites online.

Planning Your Site Structure Carefully.

Are you developing a new Ecommerce website or migrating an old one? Then we highly recommend coordinating efforts with an SEO agency immediately. Wpromote SEO experts can be the facilitators connecting design, content, and development, ensuring all teams work in harmony to produce the perfect website in the eyes of both visitors and the search engines. All elements of a website play a key role in SEO, including:

  • Product & Category Organization
  • URL Structures
  • On-Site Meta Data
  • Design & Usability
  • Sitemap Development
  • Content & Keyword Distribution

Optimizing On-Site Elements.

The beating heart of SEO, on-site optimization, is a massive undertaking by any Ecommerce website, but it cannot be left to the wayside. Whether you decide to customize tags or to semi-automate web development if you are adding hundreds of pages monthly, Wpromote can create the ideal blueprint that will impress search engines without distracting potential customers. On-site optimization for Ecommerce sites includes:

  • Title Tags & Meta Descriptions
  • H1 & H2 Tags
  • Image & Video Tags
  • Rich Snippets

Adding Product Descriptions & Reviews.

One of the most common SEO mistakes we see on Ecommerce websites is the use of duplicate product descriptions. Not only should the description be unique on every page of your site, it should never match the description used by your competition. One way we suggest getting these 300+ words of quality, unique content on each product page is putting it in tabs that a user can browse between if interested in more details.

To really stand out from your competitors, we highly recommend adding reviews and other community components on your site to encourage user-generated content.

Enhancing Usability & Engagement.

Our goal is to have you make the most out of each visitor that lands on your website. Creating a website that not only looks good but engages customers and converts well is one Wpromote’s greatest strengths. We want to pass on our immense skill in optimizing Ecommerce sites, which includes:

  • New Product Page Design
  • Simplified & Improved Checkout Processes
  • Mobile-Optimized Websites
  • Improved Conversion Funnels
  • Aesthetics & Coding Adjustments
  • CTA & Button Usage Revisions

Crafting Innovative Content Marketing.

Having a perfectly optimized and user-friendly website is meaningless if you aren’t attracting visitors. This is the fun part! If you are launching a new product, developing technology or just have something cool to share, deploying creative content marketing strategies is key.

Our work doesn’t stop here. Next, we need to prove the value of these SEO Ecommerce tactics. Increased rankings and more traffic are always great, but additional transactions and revenue are vital to the success of an Ecommerce site. Wpromote pulls out all the stops to get that for our clients month-over-month.

Have an Ecommerce site in need of optimization? Give Wpromote a call or request a consultation. We look forward to exceeding your expectations!

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