From Google Hotel Price Ads to the impact of OTAs, search continues to evolve for the hospitality industry. These changes affect your results - and they should affect your strategy too. Stay competitive by utilizing the right strategies for your company.
What we consider a return good ratio on upper funnel terms
Suggested impression share for mid-funnel terms to maximize visibility
The two major benefits of keeping the OTAs out of the paid results
You know relevance matters for your ads - so make sure you get relevant search insights that speak to your industry too.