Social media marketing is the use of social media networks and applications to spread brand awareness or promote specific products. Many social media strategies focus only on brand awareness through organic posting, while entirely ignoring the paid aspect. Paid has become necessary in recent years as social algorithms favor very specific content and generally require a budget to ensure the target audience is being reached in an effective manner.
At Wpromote, we understand how to effectively tap into both earned and paid social strategies and have been recognized for doing so by many of our clients. Your Social Media Manager will leverage the right platforms and campaign objectives to ensure we are meeting your business goals. Learn more about our social media process below.