2018 holiday spending increased 5.1% to more than $850 billion according to MasterCard. But what drove those impressive retail gains? Yep - digital.
But where some digital strategies worked, others couldn’t keep up with the competitive holiday market. We’re sharing our exclusive insights from working with a variety of clients across industries and channels.
Social Products Ads
VIP Email Segmentation
Amazon Advertising Coupons
Bidding Strategies for Paid Media
One thing is clear: connecting online and offline marketing efforts to deliver across channels for the customer is paramount to success. See the hard-won lessons inside.