How To Beat A Paid Media Forecast That’s Always Wrong

We’re just going to say it: forecasts suck. They’re built on flawed logic that (naturally) produces flawed results. But everyone still uses forecasts and subsequently freaks out when results don’t match up. Why?

Our VP of Paid Media, Tom Hammel, is going to answer that question and outline exactly how he would structure a paid media plan (definitely not what you would think).

Get answers on:

• Why do forecasts suck?
• What holds brands back from beating projections?
• How can I build a paid media plan that performs better?