MAN VS. MACHINE: A SURPRISING EXPERIMENT IN PAID MEDIA


MAN VS. MACHINE: A SURPRISING EXPERIMENT IN PAID MEDIA

Google Smart Bidding or a Seasoned Paid Search Manager—Who Wins?
The results might surprise you.

We put Smart Bidding to the test against one of our best, and we found out who would prevail. But the results revealed more than just the winner.

Smart marketing decisions don’t just happen. They’re born from an obsession with data, a drive for experimentation, and a relentless commitment to the truth.
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See the Head-To-Head Results

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