Over the past decade, search engine marketing has grown at a faster rate than traditional advertising and has now become a 28 billion dollar industry in the US alone. Although the popularity of the Internet has attributed to the growth of this multi-billion dollar industry, the ability to track real return on investment (ROI) spent in the market has been a key component to its success. With traditional advertising methods, this is nearly impossible. Being able to directly correlate revenue enables businesses to make smarter advertising decisions, making SEM extremely attractive and profitable.
While search engine marketing may sound enticing, many businesses have a difficult time in successfully managing the intricacies of the search engines, and that is where third party agencies, like Wpromote, can step in to help. Wpromote offers a full suite of search engine marketing solutions including Paid Search Management, SEO, Social Media Management, and Conversion Optimization.
There are many SEM companies out there, and it is important to find the right agency to accomplish your specific advertising goals. Some companies that specialize in SEM promise a set number of clicks or visits. These are usually based on a huge mark-up on a cost-per-click basis. For exact rankings, either in the organic or sponsored links, no ethical firm should ever make specific promises to this sort of positioning ("top 10 rankings," etc.), because there is simply no way to make such a blanket guarantee. When they do, there is usually a catch, like guaranteeing ranking for your most specific term on one of the smaller search engines. The bottom line is that you should judge your search engine marketing results on just that: your results. Conversions in the form of sales, leads, and phone calls are what matter, not number of hits or rankings. It is for this reason that Wpromote does not promise any set number of clicks or rankings, but instead, focuses on effectively creating and managing a SEM campaign that achieve and exceed the goals you set out for your site.