Frequently Asked Questions: SEO

I saw a program that claims to automate SEO efforts. Why wouldn’t I just use that?

With the exception of a handful of tools that perform very specific tasks (such as rank tracking software), it is best to be very wary of "automated" SEO tools. If SEO could be effectively automated, there would be no need for SEO agencies. What works well for a site selling snowboards may not work at all for a site that monitors deforestation. Our SEO efforts are highly customized to meet the unique needs of each client. This type of customization is not easily automated, as there are too many variables for an automated program to account for. 
While a handful of the very basic aspects of SEO can be automated, at the end of the day, having an SEO professional at your disposal is much more valuable than any software that claims to do the job for you.

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