Guide To UTM Tracking

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GET THE FACTS

The foundation for your digital reporting

The acronym UTM stands for Urchin Tracking Module, but what does that even tell you? Not a lot!

Get our quick guide to understand the technology that drives reporting:

  • What is a UTM?
  • Why are UTMs important?
  • What parameters do I need?
  • What strategies should I use for determining UTMs?

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