Experiential| Brand | Media | Strategy
THE BRIEF
DOESN’T SCARE
US. BORING DOES.
Giant Spoon creates culture-defining experiences that ignite brand love, earn press, shift perception, and move business long after the moment ends.
THE PROBLEM WITH EXPERIENTIAL
Most activations are BEAUTIFUL and forgettable. The photos are gorgeous. Attendance numbers look great. And three weeks later, nobody can tell you what it did for the business.
We build differently. Every experience we make is designed from brief to execution to EARN PRESS, SPARK CONVERSATION, and outlast the moment it was built for.
THE results.
Press impressions from a single campaign (HBO, Game of Thrones)
Increased intent to spend on platform after a Cannes activation (Reddit, 2024)
Increase in purchase intent after visiting the experience (Google Pixel at NWSL, 2025)
PR and media impressions from a two-weekend pop-up in two cities (AT&T, NBA Finals)
THE WORK.
WE PUT A DRAGON ON THE EMPIRE STATE BUILDING.
For the House of the Dragon launch, we turned New York City into Westeros. Dragon banners on the Brooklyn Bridge. A 270-foot dragon atop the Empire State Building. The city took sides. The result: 6.4B+ press impressions, 75+ broadcast hits, and +29% word of mouth before the show even aired.
9 IN 10 SAW Walmart differently.
Walmart wanted to reach Gen Z. We built five immersive shoppable trucks — each designed around a different micro-culture: K-Pop, Lo-Fi Gaming, Rodeo Revival, Urban Exploration, and Social Wellness. Over five months and 20+ U.S. cities, 32,000 people stepped inside. Purchase intent jumped +78%. NPS more than doubled. Nine in ten said the experience made them see Walmart as a brand that understood them — not just a store.
four YEARS OF CANNES. One MEDIA AOR.
We built Reddit’s Cannes presence four years running, from The Explorers Club to A Different Conversation. Each year bolder than the last. 93% upvote rate from visitors, 50+ press placements, a Grand Ex, and ultimately a Media AOR. This is what happens when experiential is built with strategy from day one.