Advertising in Facebook is a unique experience from search and display; however, many of the tactics are similar. Wpromote has managed hundreds of advertising campaigns in Facebook and thousands of campaigns in similar channels. Our performance and methodology are proven and can save our clients significant time and money that could otherwise be spent figuring out how to implement best practices in Facebook. Wpromote also has a direct relationship with the Facebook Advertising team that gives us priority status whenever issues or questions arise and keeps us firmly in the vanguard of new developments in the advertising interface.
Facebook allows advertisers to send traffic to external websites and to internal Facebook Pages. Facebook has shifted its recommendation from sending to other Facebook Pages to directing users back to your website. As long as your website is capable of tracking actions, Wpromote supports sending users back to your website to fill out a contact form or complete a purchase.
It is incredibly important to keep Facebook Ads fresh. Facebook Ads can go stale in a matter of days if the response rate is lacking, so it is important to be vigilant with keeping ads updated. Additionally, Wpromote recommends running multiple ad variations at any given time and replacing lower performing ads as soon as statistically significant information becomes evident. This way, the most successful elements can be expanded upon and the ads always include a fresh version.
Facebook’s biggest strength is its ability to target in an extremely granular fashion. Facebook allows you to target your users with a higher degree of certainty than almost any other channel based on age, sex, location, interest, relationship status, sexual orientation, languages spoken, level of education, and even by workplace for certain, large employers. No matter who your target audience is, where they are, or what they like to do, Facebook makes reaching these people easier and more effective than any other advertising medium.
Direct response ads allow advertisers to harness the Facebook platform as another place to showcase display ads. We can use different types of direct response ads for different purposes including generating leads and initiating conversions. This has become one of Facebook’s most powerful tools, as you can turn your previous page ‘Likes’ into paying customers. We can also use Custom Audiences to include or exclude previous purchasers, email lists, or your CRM lists. Also, we can use these lists in Facebook’s lookalike audiences tool, which will create a similar audience for prospecting beyond people who have already converted.
The Facebook conversion tracking code can be used to measure the effectiveness of your Facebook Advertising campaigns and quantify the return on your advertising investment. It tracks the actions of people who click on your Facebook Ads and provides reports on the actions taken by those website visitors. You can track common objectives such as sales, revenue, leads, and more. Wpromote will guide you in the implementation process and leverage Google Analytics and other tools to provide a holistic assessment of your Facebook Advertising efforts.
Facebook has become a leader in tracking the cross-device journey from mobile to tablet to desktop. Wpromote has the ability and expertise to optimize campaigns to whatever device your customers are on and tracking them through the purchase funnel. We have mastered the use of Google Analytics to do this, evaluating the user experience from start to finish.