Customer Behavior: A New Framework for Predictive Corporate Valuation and Strategic Direction

Line art illustration showing various online shopping elements, including a shopping basket, gift box, shopping bags, credit card, laptop, and a person.

June 17, 2020 | Virtual Event

Wharton Professor and Theta Equity Partners Co-founder Peter Fader, Provenance Founder Anthony Choe, and Brentwood Associates Operating Partner & CMO Jay Sung joined our virtual event to discuss how customer-centric modeling can enhance corporate valuation methods and provide direction for future marketing strategies to accelerate profitable growth and bottom-line performance, including specific tactical guidance.