Christine comes from the worlds of tech, education, and politics, and excels at distilling complex ideas into high-impact content. She helps shape Wpromote's story and embrace the Challenger Mindset internally and externally by leveraging her background in instructional design and creative writing to ask difficult questions, build compelling brand positioning, collaborate on cross-channel marketing strategy, and deploy heavy-handed metaphors about dinosaurs.

As CEO, Andrea Bendzick drives independent marketing agency Wpromote with a bold vision: harnessing hybrid intelligence to drive client growth. Her proven ability to integrate tech into service organizations is vital to ensuring the agency stays ahead of industry shifts, enhancing the potential and creativity of the agency’s people with tech, particularly AI.

Bendzick has over 20 years of executive and C-suite leadership experience, serving as CEO, COO, and CFO across multiple high-growth enterprise organizations, including HP and NTT DATA. Prior to joining Wpromote, Bendzick served as CEO at tech firm Astreya Partners, where she launched a learning development team to upskill employees, enhancing both their technical expertise and career growth.

Tom leads product at Wpromote, helping brands accelerate profitable growth with digital marketing through clean data architecture, advanced analytics, predictive modeling, and assistive automation. Tom got his start with Wpromote managing their partnership with Google. He enjoyed the culture so much, he joined in 2018 as VP of Paid Media, where he launched two high growth services, Amazon and Performance Creative, and integrated them with Paid Search, Social, and Programmatic delivery to improve paid performance for clients.

Natalie has a strong eye for identifying opportunities and developing solutions that drive real impact for both emerging and enterprise brands. As VP of Strategy, her approach combines brand-building with performance marketing to deliver measurable results and lasting brand value for clients. She's been instrumental in developing Wpromote's brandformance capabilities and strategic offerings that are shaping the agency's future. Natalie leads enterprise-level strategic initiatives that position Wpromote as a full-funnel, innovation-forward partner. She elevates pitch strategy by crafting compelling narratives that connect business goals to breakthrough solutions, helping win new business through clear storytelling. With extensive experience in growth strategies and cross-functional leadership, she's worked with leading marketers across fashion, beauty, retail, finance, and technology. Her strength lies in driving integration across teams and ensuring strategic excellence in every client relationship from initial engagement through long-term partnership.

As Vice President of Earned & Owned Media, Rachel oversees division-wide growth, profitability, innovation, and team development across Wpromote’s Email, SEO, Content Marketing, Influencer, Affiliate, and Content Development departments. An English major at heart, Rachel challenges her teams to build stories that engage organically, earn trust, and drive more profitable, sustainable performance.

Sharon Gai is an expert in AI and innovation. She helps organizations do more with less by showing them how the workforce should shift in concentrating precious human hours on human-necessary tasks. In her tenure at Alibaba, she advised brands and heads of state in crafting their digital strategy with programmatic marketing and AI. She has worked with TEDx, Singularity University, UBS, Deloitte, Walmart, Coca Cola, Lenovo, LVMH, Nestle, Tetra Pak and many others.

She is in the AAE list of Top Keynote Speakers in 2023. She is a RETHINK Retail’s Top Retail Expert and a LinkedIn Community Top Voice in 2024. She has appeared on CNN, Bloomberg, Reuters, ABC, CBC, CCTV, TechCrunch, Wired, and The Next Web. She is the author of the book, Ecommerce Reimagined. Sharon has an Honors Bachelor’s degree in International Development from McGill and a Masters in Information Management from Columbia University. When she is not globetrotting, she is jamming pianos or making people laugh in New York’s stand up comedy scene.

Daniel has served as LegalZoom's Chief Marketing Officer since May 2023, having previously served as Vice President of Growth Marketing since July 2022. Prior to joining LegalZoom, Daniel served as Vice President of Growth Product & Marketing at Good Eggs, Inc., an online grocery service, from May 2021 to July 2022. From January 2015 to May 2021, Daniel held various roles at TrueCar, Inc., an Internet-based information, technology, and communication services company, serving most recently as the Vice President of Customer Acquisition from December 2019 to May 2021. Daniel holds a B.A. in Interdisciplinary Studies from the University of California, Berkeley.

Andrea Bottini is a brand architect and marketing futurist with a decade of experience turning brands into cultural conversations. MBA-trained because learning never stops, and globally fluent, Andrea fuses data, storytelling, and AI to build brands that don’t just compete—they lead. Currently spearheading the transformation of Jiffy Lube, he’s leveraging Generative AI to rewrite the rules of customer engagement, search, and brand discovery. When he’s not decoding the future of marketing, you’ll find him racing cars, riding motorcycles, or championing local automotive culture.

Apoorva is the Sr. Manager at Smartly, where she leads Creative AI, focusing on integrating AI-driven solutions to enhance creative processes for marketers. Prior to this, she was a Co-Founder and CTO at Viralspace, a visual intelligence platform acquired by Smartly, where she developed technologies that provided actionable insights for social media advertising.

Apoorva holds a Master's in Computer Science from Stanford University, where she conducted research on visual relationships in images. She is on the Forbes 30 Under 30 list for her work advancing AI in marketing and she is a part-time Founding Partner at Dent Capital, an AI-focused investing firm.

Darren joined Wpromote in 2013 as an entry-level account manager on the SMB team. Over the past eight years, he's been on the incredibly rewarding journey to his current role as Head of the Social team. In past lives, Darren existed as a bartender, a journalist, and a digital content producer for a TV network. In his current role, he finds extreme joy in helping to shape our team, our clients' brands, and the way we all share our stories online. Darren is fueled by live music, inspiring conversations, and delicious craft beer.

Tom is a digital marketing veteran with global experience spanning travel, automotive, financial services, tech, and government. Tom is passionate about insights and measurement and how these can drive meaningful business outcomes. When Tom is away from the office you can find him running on a treadmill at Barry's Bootcamp, snowboarding at Lake Tahoe, or dreaming about his next big travel adventure!

Tyler Igou is a digital marketing expert with over 15 years of experience spanning media, web, CRM, and social. Tyler excels at building authentic connections between brands and their audiences and making sure those connections last. As the Director of Marketing, Paid Media at Purpose Brands, LLC, Tyler leads the integrated media efforts for a dynamic portfolio of fitness and wellness brands, including Anytime Fitness, Waxing the City, and The Bar Method. He’s all about developing full-funnel media strategies that align business goals with consumer journeys, delivering campaigns that not only win awards but also drive significant, sustained growth. Tyler’s career has been anything but conventional. From his start as a digital strategist to his current leadership role, he’s built a reputation for creating impactful marketing strategies, nurturing high-performing teams, and solving complex challenges. Tyler holds a Master’s degree in Strategic Communications from the University of Minnesota. His expertise isn’t just in marketing, he’s also an expert in juggling life, work, and parenting two (yes, two!) three-year-old boys alongside his wife, Joy. Let’s just say, multitasking is his superpower.

Jonathan Ricard brings over 20 years of expertise on the intersection of data and marketing in the digital media industry. He has been an executive at high-growth startups, SaaS platforms and data companies including Signal, IXI Digital, Revolution Health and AOL.

As the head of Data Strategy & Analytics, Drew utilizes the power of AI and ML to revolutionize Wpromote's methods of measurement, optimization, data privacy, and experimentation to develop meaningful and actionable strategies for our clients. Drew's true passion lies in making analytics accessible to all, achieved through the development of scalable data products that empower marketing professionals to make informed decisions based on data. He thrives at the intersection of marketing and analytics, employing statistical insights and data-driven techniques to steer business growth and deliver measurable results to his clients.

Throughout her career, Deanna has undertaken new challenges in her quest to gain diverse industry experience and perspectives to be a strong leader on behalf of clients and organizations looking to unlock the next stage of business growth. With a performance background that spans agency, brand, and publisher roles, she leverages her passion for holistic digital strategy, data and analytics, innovation, and partnerships to challenge the status quo and inspire long-lasting positive impact.

Layla Khan is the Director of Channel and Alliances, North America at AB Tasty, where she leads strategic alliances and drives digital experience innovation for top brands. With deep expertise in experimentation, CRO, and omnichannel strategy, Layla has built a robust partner ecosystem and delivered impactful co-marketing programs with leading agencies and technology providers. She is recognized for her hands-on approach, actionable insights, and commitment to helping brands accelerate growth through audience-first strategies and digital transformation. Layla’s leadership and collaborative mindset make her a trusted advisor to partners and clients navigating today’s evolving marketing landscape.

Eli Wilson leads West Coast Sales at Nextdoor, where she empowers a team that helps brands build meaningful connections with real people in their local communities. With over a decade of experience at top social platforms — including LinkedIn, Snap, and now Nextdoor — Eli has a proven track record of driving business growth through audience-centric strategies and creative, customer-first thinking. She's passionate about helping advertisers diversify their media mix, simplifying the complex, and blending storytelling with data to deliver results. Eli is known for her thoughtful leadership, collaborative spirit, and commitment to delivering meaningful impact.

Kate Breen leads brand and performance media strategy at Athletic Brewing Company. With a healthy obsession for finding the right media mix, she focuses on strategies that balance long-term brand building with real-time results. She’s passionate about reaching audiences with intention and with content that connects. When she’s not deep in campaign strategy, Kate is usually hiking or paddleboarding around San Diego with a great-tasting non-alcoholic beer in hand.

As Wpromote’s VP of Integrated Media, Sammy Rubin has led the agency’s evolution from a top performance marketing shop to a best-in-class full-service media agency. When she launched the media strategy team in 2021, she helped redefine Wpromote’s approach to “performance” by focusing on new ways to harness the agency’s digital prowess to build agile, full-funnel media plans that accelerate the business outcomes that matter most to clients. Most recently, she has focused on building Wpromote’s total commerce offering, which empowers brands to bring DTC, retail, and social commerce into a single strategy that connects the dots between media touchpoints across the purchase decision. She continues to help shape Wpromote’s vision and explore new ways to fulfill the full potential of brands through organizational, operational, and strategic marketing transformation. Sammy has been named a Media All-Star by Adweek and one of AdExchanger's Top Women in Media and Adtech; her unique perspective springs from her long experience working with diverse brands across many industries, including HBO Max, Nike, Edgewell Personal Care Brands & Yasso Frozen Greek Yogurt.

Aubrie joined Wpromote in 2020 and is an experienced leader specializing in enterprise marketing strategy and vision. In her role, she leverages her expertise to provide strategic guidance to both Wpromote's clients and the Client Services team and is responsible for establishing relationships and new pathways to growth for clients. As a passionate, integrated digital marketer, Aubrie loves working with teams to bring a holistic strategy to life for clients.

Neil Gogate is a seasoned Customer Success leader with over 15 years of experience driving growth and engagement across digital marketing and CRM. As a Manager of Customer Success at Klaviyo, Neil leads a team of CSMs who work with Mid-Market & Enterprise customers to unlock expansion opportunities, optimize omnichannel strategy, and implement data-driven recommendations that boost ROI. As a CSM, Neil was recognized as 2022 CSM of the Year for managing a $6M book of business with less than 1% churn. Prior to Klaviyo, Neil held senior CRM and analytics roles at Mattel, where he scaled global customer engagement programs across iconic brands like Barbie, Hot Wheels, and Fisher-Price. A trusted mentor and thought leader, he is passionate about building strong customer relationships, modernizing brands, and empowering teams to succeed with efficiency.

Janna, a Michigan native with entrepreneurial roots, has crafted a dynamic career in brand media strategy that spans Chicago, NYC and Denver. As VP of Brand and Media Strategy, Janna leverages her rich experience in creative + media agencies and brand-side positions, covering industries from QSR and D2C to automotive and beauty. Her true strength lies in her fascination with what makes people fall in love with brands, allowing her to build powerful bridges between corporate visions & goals to consumer hearts. Combining data-driven insights with intuitive understanding, Janna doesn't just create media strategies – she crafts compelling brand centered media stories that resonate deeply with audiences.

Sid brings over 16 years of global integrated comms and media strategy experience spanning New York, Singapore, and Mumbai. Having spent half his career in creative strategy and the other half in media and innovation, he is a uniquely skilled creative, media-informed strategist. Sid has worked with P&G, Unilever, GSK, Microsoft, Goldman Sachs, and Mastercard among others. He is an expert in workshopping marketing priorities and translating data-driven insights into global strategic frameworks and disruptive ideas.

Earnest Pettie, a seasoned expert in web videos and trends analysis, plays a pivotal role in identifying emerging trends for YouTube, leading global trends research for YouTube’s Culture and Trends team. He has over 18 years of experience in the field and has provided valuable insights into the ever-evolving digital landscape through data visualization, video production, and public speaking. Earnest is also co-creator of YouTube’s Clio-winning documentary series, “Flowers,” which highlights the untold stories of Black creators’ impact on culture.

Amir is a seasoned financial executive with over 25 years of experience delivering strategic financial leadership and partnering with executives and clients to drive growth. Previously, Amir was Global CFO at Droga5, where he shepherded the company through a decade of rapid global expansion and led its landmark sale to Accenture. His earlier career includes senior finance leadership roles at agencies such as DraftFCB, Mindshare, and Digitas. Amir lives in San Diego and enjoys spending time traveling with his wife, two daughters. When not spending time with the family, Amir can be found competing in local tennis leagues.

With over 15 years in performance marketing, I’ve been able to deliver both immediate ROI and long-term growth through data-driven and measurable digital strategies. As Sr. Director of Performance at Peacock, I’ve led growth initiatives that scale across acquisition and retention in the competitive streaming space. Prior to joining Peacock, I spent four years at Uber, developing performance marketing initiatives that helped fuel Uber’s rapid expansion.

One of the original members of the Wpromote team, Michael is responsible for the execution of all client services and manages the overall operations of the company. With extensive online marketing experience, he also supervises strategy and planning for our largest clients. Michael is considered Wpromote's foremost expert not only on paid search, but also on single malt Scotch and paleontology. There isn't a question about whisky or dinosaurs that he can't answer, which is a great comfort to the other employees.

Christine comes from the worlds of tech, education, and politics, and excels at distilling complex ideas into high-impact content. She helps shape Wpromote's story and embrace the Challenger Mindset internally and externally by leveraging her background in instructional design and creative writing to ask difficult questions, build compelling brand positioning, collaborate on cross-channel marketing strategy, and deploy heavy-handed metaphors about dinosaurs.