April 24, 2024 | Virtual
Election years are never easy for marketers: there is more competition for ad inventory, higher costs, and an ever-growing concern for brand safety in volatile media environments. Brands need to cultivate agility as their superpower to chart a confident path through the chaos to drive business outcomes. During this masterclass, we explored some of the critical scenarios that are likely to arise this year, backed up by Wpromote’s proprietary aggregate Benchmark Explorer data, so you can start planning for potential challenges in the year ahead. Our experts dug into the most important trends coming your way—and surfaced questions that may not even be on your radar yet.
