Programmatic Campaign Manager

Chicago, IL • Programmatic • Full Time • Experienced

Wpromote Chicago

Welcome to the Chicago office! We're located right next to the Sears tower, literally across the street. This puts us in the heart of the Windy City, about 10 minutes from a major Chicago landmark - The Bean!

We’re the second oldest office but the latest in Wpromote’s Fixer Upper series. Veterans like us get incredible views and an on-site gym! We're continuing to grow and offer some pretty awesome perks such as: Monthly Subsidized CTA/Metra fare, free use of state-of-the-art gym in the building, Office Snacks and Drinks, and Team Events like our annual office bowling event, Cubs and Sox games and many more!

Our team also loves to enjoy happy hours throughout the city (we may or may not have a spreadsheet broken out by day of the week), throw holiday-related potlucks (Christmas in July, anyone?) and host Fine Wine Fridays in the office (better brush up on your beer pong!) We also love giving back and volunteering together with non-profits around the city such as Open Books & PAWS.

Come join our team. We're excited to eat deep dish pizza with you!

Programmatic Campaign Manager

The Role

We’re looking for a Programmatic Manager to help launch, oversee, and directly manage campaigns for our clients at Wpromote. You’ll manage paid media campaigns across programmatic platforms, making optimizations and updates daily. 

We want a go-getter that brings prior experience and knowledge with various verticals and with extensive experience and/or a proven track record, you could be working with some of our biggest brands. You’ll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for your book of clients.

You Will Be

  • Assisting with new business proposal creation and distribution
  • Managing client Display, Shopping, Video and retargeting advertising campaigns, including: strategy development, project management, report delivery, and client communication
  • Staying apprised of current and new DSP functionality or data products, then successfully deploy on relevant campaigns
  • Maintaining knowledge of industry trends as they relate to the programmatic space
  • Managing technology vendor relationships as well as the implementation and/or integration of those technologies
  • Creating and managing a portfolio of accounts in DV 360 (formerly DBM) and other engines including campaign creation, trafficking, and optimization
  • Conducting industry, audience and competitor research
  • Analyzing campaign results and adjust strategy and budgets accordingly
  • Communicating with clients regularly to discuss goals and deliver results
  • Developing strategies across all marketing channels to improve ROI/ROAS and achieve maximum efficiency
  • Staying apprised of current and new DSP functionality or data products, then successfully deploy on relevant campaigns
  • Maintaining knowledge of industry trends as they relate to the programmatic space


You Must Have

  • 2-4 years in a hands-on role managing Programmatic campaigns at an agency, FMP/Social Ads API Platform, or DSP
  • Deep knowledge of the Programmatic and SEM industries and the PPC advertising model
  • Advanced understanding of programmatic buying (DSP) and audience segmentation (DMP). Advanced experience with ad trafficking (Campaign Manager specific a plus). Be company expert on programmatic media buying
  • Strong expertise and background in digital analytics and/or audience data management platforms (Google Analytics, Omniture, etc.), as well as how to use these tools in paid media campaigns
  • Excellent verbal and written communication skills
  • Leadership and initiative to grow a new position/team
  • Working knowledge of display, video, social and/or DSP partners, and external data or media providers (DBM, TTD, Data Xu, Media Math, LiveRamp etc.)
  • Expertise in cross channel and cross device tracking, optimization, and attribution
  • General knowledge of search engine optimization (SEO), social advertising, and web usability
     

 

 
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