Email Marketing Manager

Dallas, TX • Email • Full Time • Experienced

Wpromote Dallas

Welcome to Wpromote Dallas, the second largest and fastest growing Wpromote office. Big things happen here! Yes, we work hard, but we play even bigger. Catch us in the community delivering food for Meals on Wheels, searching in scavenger hunts at the State Fair, playing pinball at the Cidercade, or cheering the Texas Rangers on at a ballgame. We also have fun with a bit of competition. Can you take on our Office Olympics champion for the longest plank, speed to victory in Mario Kart in our break room, or out craft our best holiday desk decorator? We'd love to see you join in the fun and try.

Located conveniently next to SMU, Mockingbird Station and the Trinity Trail Extension, our office is easily accessible by train, car, bike, walking and even plane (we're just a short distance from Dallas Love Field). Our team is known to enjoy the nice Dallas weather and walk to Torchy's, Starbucks and other neighboring restaurants. Of course, we also get plenty of coffee and snacks without ever leaving the office. Cereal, breakfast tacos, bagels, and cold brew are just a few of the many treats we enjoy in the break room on a weekly basis. Come see us and let us show you what southern hospitality means to us.

Email Marketing Manager

About Wpromote

Here at Wpromote, one of the nation’s leading digital marketing firms, we invite you to “Think Like A Challenger” and push our clients to take on the 800 lb. gorillas of their industries. Our crew of 300+ digital marketeers breathes in marketing and exhales ROI, and we challenge our clients and ourselves each and every day to surpass yesterday’s expectations! Our award-winning campaigns have helped hundreds of companies from startups to Fortune 500 brands thrive. If you’ve heard of Toyota, Verizon, Dickies, TOMS, Wienerschnitzel, or Zenni Optical, you’ve heard of our clients. And we want you to join us in making our clients even better.

The Perks 

If you’re not already convinced, our amazing perks have made us one of the Best Places to Work in the US two years running according to Ad Age, and one of Los Angeles’ best places to work 5 years in a row. Here’s why:

  • 80% coverage of basic medical, vision, and dental insurance.
  • Traditional 401k and/or Roth 401k matching.
  • Quarterly team social events, birthday celebrations, chili cook offs, holiday half days and summer half day Fridays, and more.
  • Unlimited PTO.
  • Fully stocked cereal bar
  • Beautifully designed modern office with standing desks, and breakout rooms

You Will Be

  • Managing email marketing programs and automated campaigns leveraging your knowledge to drive the best results for your clients.
  • Providing strategic guidance and tactical support to drive client success.
  • Monitoring deliverability and account reputation in-line with CAN-SPAM & GDPR regulations.
  • Communicating frequently with clients to identify growth opportunities fostering a positive and supportive relationship.
  • Leveraging your CRM experience to enable the best communication at the right time to your clients’ customers through automated emails, push messaging, and email campaigns.
  • Developing optimizations that drive learnings and increase KPIs through A/B testing, platform updates, and best practices.
  • Pulling reporting, analyzing, and providing insightful program recommendations.
  • Conducting client presentations through in-person QBRs, monthly exec summaries and more.
  • Managing email calendars, liaise with internal teams & other digital channels, and ensure on-time delivery of work to clients.  

You Must Have

  • At least 4+ years working in CRM / Email marketing with experience in ESPs such as SFMC, Pardot, Marketo, Responsys, etc.
  • At least 2+ years working in Mobile marketing with experience in Push platforms such as Braze, Airship, LeamPlum, etc.
  • Experience strategizing and executing comprehensive list segmentation, life cycle/drip automations and triggered events within an ESP.
  • Excellent verbal and written communication skills.
  • The desire to solve problems and create solutions.
  • Ability to hit the ground running and pick up new skills.
  • Client-centric mindset constantly seeking ways to drive client success.
  • Strong project management skills maintaining client communications across 5 clients.
  • Experience with web analytics (GA, Omniture, etc) and setting up UTM tracking.
  • The drive to thrive in a fast paced, team oriented environment as well as work independently.
  • Experience using Asana, Basecamp, or a similar tool is preferred
 
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