Associate Director of Programmatic (Entertainment)

Melville, NY • Programmatic • Full Time • Experienced

Wpromote Melville

New York, New York. There’s no place like it. And as Frank Sinatra sang, “If I can make it there, I’ll make it anywhere.” Are you ready to make it in the city that never sleeps?

With an office in Melville, we are easily accessible from throughout the NYC metro area. Our Melville home is perfect for Long Islanders who want to enjoy the perks of a big NY agency without the big LIRR commute.

As New Yorkers (and Wpromoters), we get stuff done — but we also have a lot of fun doing it. Walk through our office and you’ll hear laughter and friendly conversation which are great complements to the high level of work we do. Free snacks, cold brew, a catered lunch once a week, and bagel Fridays (with real NY bagels, sorry LA folks) keep us going and help fuel the next brilliant idea.

There’s always something going on here, whether it’s an impromptu happy hour, a special celebration, or our highly anticipated— and competitive — Halloween costume and ugly holiday sweater contests. We love to give back and support non-profit organizations such as Long Island Cares, Island Harvest, Operation Gratitude, Momma’s House, and JDRF. Also, a few times a year we head off-site for events that give everyone a chance to come together away from their laptops.

Come join Wpromote’s Melville team!

Associate Director of Programmatic (Entertainment)

About Wpromote

Here at Wpromote, one of the nation’s leading digital marketing firms, we invite you to “Think Like A Challenger” and push our clients to take on the 800 lb. gorillas of their industries. Our crew of 300+ digital marketeers breathes in marketing and exhales ROI, and we challenge our clients and ourselves each and every day to surpass yesterday’s expectations! Our award-winning campaigns have helped hundreds of companies from startups to Fortune 500 brands thrive. If you’ve heard of Marriott, Verizon, Papyrus, TOMS, Wienerschnitzel, or Zenni Optical, you’ve heard of our clients. And we want you to join us in making our clients even better.

The Perks 

If you’re not already convinced, our amazing perks have made us one of the Best Places to Work in the US two years running according to Ad Age, and one of Los Angeles’ best places to work 5 years in a row. Here’s why:

  • 80% coverage of basic medical, vision, and dental insurance.
  • Traditional 401k and/or Roth 401k matching.
  • Quarterly team social events, birthday celebrations, chili cook offs, holiday half days and summer half day Fridays, and more.
  • Yoga sessions two times a week to help you de-stress and recharge. Stretch it off; it’s the new norm.
  • Generous PTO and an innovative Work From Anywhere policy that gives our employees freedom to stretch their wings - and catch the cable guy.
  • Coffee, tea, juice, and cereal. A vending machine that has every snack imaginable.
  • Fresh fruit Mondays, Veggie Tuesdays, Yogurt Wednesdays, Throwdown Thursdays, and Bagel Fridays!
  • Dog friendly office. Seriously.
  • Beautifully designed and modern office: standing desks, outdoor seating, courtyard, and breakout rooms.
  • Break time: ping-pong, shuffleboard, and Bocce ball. Any time is break time.
  • But wait, we have more! We have electric full body massage chairs so you can work while getting a massage.

The Role

We are looking for an Associate Director to help oversee day-to-day operations of a newer-growing programmatic division within the company. Along with managing key and enterprise clients within the Entertainment and video streaming service vertical, you will help with the management and development of managers and specialists in the department. We are seeking an individual ready to install best-practice operations and directly contribute to business development. You will help grow the presence and knowledge of departmental capacities both within and outside the organization. The Associate Director is expected to be pivotal in the onboarding of new advertisers and recovering good standing with difficult accounts.

You Will Be

  • Assisting with new business proposal creation and distribution
  • Managing client Display, Shopping, Video and retargeting advertising campaigns, including strategy development, project management, report delivery, and client communication
  • Directly contribute to departmental growth initiatives, the establishment of best practices, and recruitment
  • Representing the company at relevant industry conferences and networking with partners 
  • Maintaining knowledge of industry trends as they relate to the programmatic space
  • Managing technology vendor relationships as well as the implementation and/or integration of those technologies
  • Creating and managing a portfolio of accounts in DV 360 (formerly DBM) and other engines including campaign creation, trafficking, and optimization
  • Conducting industry, audience and competitor research
  • Analyzing campaign results and adjust strategy and budgets accordingly
  • Communicating with clients regularly to discuss goals and deliver results
  • Developing strategies across all marketing channels to improve ROI/ROAS and achieve maximum efficiency
  • Staying apprised of current and new DSP functionality or data products, then successfully deploy on relevant campaigns
  • Educate and collaborate with other agency services 
  • Maintaining knowledge of industry trends as they relate to the programmatic space


You Must Have

  • 4-6 years in a hands-on role managing Programmatic campaigns at an agency, FMP/Social Ads API Platform, or DSP
  • Prior entertainment and video streaming service experience
  • Deep knowledge of mobile app install campaigns
  • Deep knowledge of the Programmatic and SEM industries and the PPC advertising model
  • Advanced understanding of programmatic buying (DSP) and audience segmentation (DMP). Advanced experience with ad trafficking (Campaign Manager specific a plus). Be the company expert on programmatic media buying
  • Strong expertise and background in digital analytics and/or audience data management platforms (Google Analytics, Omniture, etc.), as well as how to use these tools in paid media campaigns
  • Excellent verbal and written communication skills
  • Leadership and initiative to grow a new position/team
  • Working knowledge of display, video, social and/or DSP partners, and external data or media providers (DV 360, TTD, Data Xu, Media Math, LiveRamp etc.)
  • Expertise in cross-channel and cross-device tracking, optimization, and attribution
  • Previous management experience, especially in an agency setting, a plus
  • General knowledge of search engine optimization (SEO), social advertising, and web usability
     
 
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