Digital Account Director

Melville, NY • Strategic Account Management • Full Time • Manager/Supervisor

Wpromote Melville

New York, New York. There’s no place like it. And as Frank Sinatra sang, “If I can make it there, I’ll make it anywhere.” Are you ready to make it in the city that never sleeps?

With an office in Melville, we are easily accessible from throughout the NYC metro area. Our Melville home is perfect for Long Islanders who want to enjoy the perks of a big NY agency without the big LIRR commute.

As New Yorkers (and Wpromoters), we get stuff done — but we also have a lot of fun doing it. Walk through our office and you’ll hear laughter and friendly conversation which are great complements to the high level of work we do. Free snacks, cold brew, a catered lunch once a week, and bagel Fridays (with real NY bagels, sorry LA folks) keep us going and help fuel the next brilliant idea.

There’s always something going on here, whether it’s an impromptu happy hour, a special celebration, or our highly anticipated— and competitive — Halloween costume and ugly holiday sweater contests. We love to give back and support non-profit organizations such as Long Island Cares, Island Harvest, Operation Gratitude, Momma’s House, and JDRF. Also, a few times a year we head off-site for events that give everyone a chance to come together away from their laptops.

Come join Wpromote’s Melville team!

Digital Account Director

About Wpromote

Here at Wpromote, one of the nation’s leading digital marketing firms, we invite you to “Think Like A Challenger” and push our clients to take on the 800 lb. gorillas of their industries. Our crew of 300+ digital marketeers breathes in marketing and exhales ROI, and we challenge our clients and ourselves each and every day to surpass yesterday’s expectations! Our award-winning campaigns have helped hundreds of companies from startups to Fortune 500 brands thrive. If you’ve heard of Papyrus, Verizon, Marriott, TOMS, Wienerschnitzel, or Zenni Optical, you’ve heard of our clients. And we want you to join us in making our clients even better.

The Perks 

If you’re not already convinced, our amazing perks have made us one of the Best Places to Work in the US two years running according to Ad Age, and one of Los Angeles’ best places to work 5 years in a row. Here’s why:

  • 80% coverage of basic medical, vision, and dental insurance.
  • Traditional 401k and/or Roth 401k matching.
  • Quarterly team social events, birthday celebrations, holiday half days and summer half day Fridays, and more.
  • Unlimited PTO and an innovative Work From Anywhere policy that gives our employees freedom to stretch their wings - and catch the cable guy.

The Role

This is a unique opportunity to be on-site in NYC a few times a week with one of the world's leading media companies! As an Account Director, you will serve as a key relationship team member and partner with our client on both a strategic and tactical level. You will provide support in relationship management, integrated digital marketing, and marketing strategy to help drive critical success for clients’ businesses. This position will also draw on project management skills, including project definition, scope and risk management; strategy, including understanding of business and marketing objectives; measurement, and analysis.

You Will Be

  • Managing the client relationship and act as the lead point of contact for all client requests
  • Seeking opportunities to advance the client relationship and identify new business opportunities
  • Developing a deep understanding of each client’s business, industry, and competition
  • Bringing strategic and innovative ideas to client engagements based on working with Wpromote specialists and understanding cross-channel marketing dynamics
  • Owning all aspects of the statement of work – including management of deliverables, drafting new versions during renewal periods and change orders when required
  • Leading weekly client status calls, quarterly business reviews, and other client meetings
  • Leading the development of integrated marketing plans across multiple channels (paid search, SEO, email, display, social, etc)
  • Interpreting results from various analytics sources to ensure client’s goals are being met and identify areas for improvement
  • Managing overall account profitability, including approving and tracking agency hours and identifying potential issues, as well as opportunities
  • Serving as quality control for all deliverables
  • Managing projects on time and on budget, inclusive of project plan development, distributing call recaps, agendas, deliverables, and reporting
  • Overseeing account and specialist teams on a project and client basis

You Must Have

  • 5-8 years experience marketing in digital channels – search (organic and paid), social, email – and working with creative and development teams to produce digital assets and websites
  • Experience with entertainment/media (ideal)
  • Bachelor’s degree in Marketing, Communications, or related field
  • Analytical and logical; standard strategic marketing skills (competitive assessment, industry analysis, SWOT, etc)
  • Experience with AVOD/SVOD 
  • The ability to work in a “team structure” that fosters collaboration
  • An energetic attitude and be passionate about your career
  • Strong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlines
  • Solid and proven ability to help lead a team
 
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