Content Marketing Director

El Segundo, CA • Content • Full Time • Experienced

Wpromote Los Angeles

L.A. The City of Angels. La La Land.

All of these nicknames refer to our beloved Los Angeles, and while many cite the “near perfect weather” (what isn’t perfect about 70 degrees and sunny everyday?), we know that there are so many more reasons to love our hometown.

If you’re looking for a healthy lifestyle, take your pick of countless hikes and farmers markets. If you want a night out on the town, you’ll find interesting pop-ups and new restaurant openings everyday of the week. And from the best fish tacos to elegant fine dining, we can satisfy the hunger of every kind of foodie.

On a professional perspective, Los Angeles has so much more than entertainment. Silicon Beach and the revamped downtown are a few exciting areas for new companies, hosting a range of brands from scrappy startups to campuses for Facebook and Google.

In a city of 13 million people, no matter what your interest or preference, we have something for you. Come see what a few months of sun and a true work/life balance can do for you.

Content Marketing Director

About Wpromote

Here at Wpromote, one of the nation’s leading digital marketing firms, we invite you to “Think Like A Challenger” and push our clients to take on the 800 lb. gorillas of their industries. Our crew of 300+ digital marketers breathes in marketing and exhales ROI, and we challenge our clients and ourselves each and every day to surpass yesterday’s expectations! Our award-winning campaigns have helped hundreds of companies from startups to Fortune 500 brands thrive. If you’ve heard of Forever 21, Verizon, Papyrus, TOMS, Wienerschnitzel, or Zenni Optical, you’ve heard of our clients. And we want you to join us in making our clients even better.

The Perks

If you’re not already convinced, our amazing perks have made us one of the Best Places to Work in the US two years running according to Ad Age, and one of Los Angeles’ best places to work 5 years in a row. Here’s why:

  • 80% coverage of basic medical, vision, and dental insurance.
  • Traditional 401k and/or Roth 401k matching.
  • Quarterly team social events, birthday celebrations, chili cook offs, holiday half days and summer half day Fridays, and more.
  • Yoga sessions two times a week to help you de-stress and recharge. Stretch it off; it’s the new norm.
  • Generous PTO and an innovative Work From Anywhere policy that gives our employees freedom to stretch their wings - and catch the cable guy.
  • Coffee, tea, juice, and cereal. A vending machine that has every snack imaginable.
  • Fresh fruit Mondays, Veggie Tuesdays, Yogurt Wednesdays, Throwdown Thursdays, and Bagel Fridays!
  • Dog friendly office. Seriously.
  • Beautifully designed and modern office: standing desks, outdoor seating, courtyard, and breakout rooms.
  • Break time: ping-pong, shuffleboard, and Bocce ball. Any time is break time.
  • But wait, we have more! We have electric full body massage chairs so you can work while getting a massage.

You Will Be

  • Managing a team of 6-8 content managers by guiding content marketing strategy, identifying account opportunities and obstacles, and developing communication skills
  • Closely overseeing and facilitating the onboarding of new accounts that fall under direct reports
  • Interfacing with direct reports’ clients to collect feedback, articulate value, present strategy and strengthen the relationship
  • Providing bi-annual performance reviews and customized professional development plans for direct reports
  • Maintaining the ability to train account managers on all Content Marketing fundamentals, including content mapping, campaign building & planning, reporting, platform nuances, and data processing & analysis
  • Coaching direct reports on foundational skills, including clear communication, expectation setting, rapport building, active listening and conflict de-escalation
  • Continuously refining and updating the training process and materials for new hires
  • Leading content-related discussions and partake in internal or public speaking opportunities to help grow Wpromote’s authority with in content marketing.
  • Maintaining sufficient knowledge of core digital marketing channels, including paid search, SEO, social media, email marketing and programmatic.
  • Assisting sales team on audits, decks and pitches for prospective social media clients
  • Improving business processes & workflows to better enable collaboration & efficiency between account managers, clients, and business units such as accounting or marketing
  • Report to General Manager and other upper executives on key client service pillars: same store growth, retention, new business and partnerships
  • Identify critical client/account issues and escalate them to appropriate executives in timely manner
  • Collaborate across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
  • Anticipating the needs of the General Manager and provide concise, actionable information on account opportunities, account obstacles and direct reports.
  • Channel management of digital content hubs and all supporting channels including email, social, SEO and paid search. This person must understand the basic best practices of the main service pillars, which content and approaches work on each and why.
  • Using accounts to test and learn new strategies, features and platforms and share findings with Content Marketing department.

 

You Must Have

  • 5-7 years of experience working in content marketing comprising of content marketing/strategy within an agency/client environment
  • Both performance marketing and brand building experience required 
  • Minimum of 2-3 years prior staff management with development and mentoring experience
  • Extensive experience developing, optimizing, analyzing, and reporting on content marketing campaigns integrated with multiple channels (SEO, Influencer, Email, Social Media, Paid Search, Programmatic and Affiliate)
  • Editorial mindset that seeks to understand what audiences consume and how to create campaign strategies to cater to the audience. 
  • Experienced with data analytical tools such as Google Analytics and various content analysis tools.
  • Strong working experience Google suite, Excel, Powerpoint, Keynote, Asana
  • Experience with creating content marketing strategies and planning campaigns for a diverse range of clients and verticals (Ecom/retail, B2C and B2B)
  • Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
  • Bachelors degree in communications, Advertising, Marketing or related discipline
 
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