CRM Marketing Manager

Melville, NY • Email • Full Time • Experienced

Wpromote Melville

New York, New York. There’s no place like it. And as Frank Sinatra sang, “If I can make it there, I’ll make it anywhere.” Are you ready to make it in the city that never sleeps?

With an office in Melville, we are easily accessible from throughout the NYC metro area. Our Melville home is perfect for Long Islanders who want to enjoy the perks of a big NY agency without the big LIRR commute.

As New Yorkers (and Wpromoters), we get stuff done — but we also have a lot of fun doing it. Walk through our office and you’ll hear laughter and friendly conversation which are great complements to the high level of work we do. Free snacks, cold brew, a catered lunch once a week, and bagel Fridays (with real NY bagels, sorry LA folks) keep us going and help fuel the next brilliant idea.

There’s always something going on here, whether it’s an impromptu happy hour, a special celebration, or our highly anticipated— and competitive — Halloween costume and ugly holiday sweater contests. We love to give back and support non-profit organizations such as Long Island Cares, Island Harvest, Operation Gratitude, Momma’s House, and JDRF. Also, a few times a year we head off-site for events that give everyone a chance to come together away from their laptops.

Come join Wpromote’s Melville team!

CRM Marketing Manager

About Wpromote

Here at Wpromote, one of the nation’s leading digital marketing firms, we invite you to “Think Like A Challenger” and push our clients to take on the 800 lb. gorillas of their industries. Our crew of 300+ digital marketeers breathes in marketing and exhales ROI, and we challenge our clients and ourselves each and every day to surpass yesterday’s expectations! Our award-winning campaigns have helped hundreds of companies from startups to Fortune 500 brands thrive. If you’ve heard of Toyota, Verizon, Dickies, TOMS, Wienerschnitzel, or Zenni Optical, you’ve heard of our clients. And we want you to join us in making our clients even better.

The Perks 

If you’re not already convinced, our amazing perks have made us one of the Best Places to Work in the US two years running according to Ad Age, and one of Los Angeles’ best places to work 5 years in a row. Here’s why:

  • 80% coverage of basic medical, vision, and dental insurance.
  • Traditional 401k and/or Roth 401k matching.
  • Quarterly team social events
  • Subsidized train/metro passes
  • Unlimited PTO and an innovative Work From Anywhere policy that gives our employees freedom to stretch their wings - and catch the cable guy

You Will Be

  • Managing email marketing programs and automated campaigns leveraging your knowledge to drive the best results for your clients.
  • Providing strategic guidance and tactical support to drive client success.
  • Monitoring deliverability and account reputation in-line with CAN-SPAM & GDPR regulations.
  • Communicating frequently with clients to identify growth opportunities fostering a positive and supportive relationship.
  • Leveraging your CRM experience to enable the best communication at the right time to your clients’ customers through automated emails, push messaging, and email campaigns.
  • Developing optimizations that drive learnings and increase KPIs through A/B testing, platform updates, and best practices.
  • Pulling reporting, analyzing, and providing insightful program recommendations.
  • Conducting client presentations through in-person QBRs, monthly exec summaries and more.
  • Managing email calendars, liaise with internal teams & other digital channels, and ensure on-time delivery of work to clients.  

You Must Have

  • At least 4+ years working in CRM / Email marketing with experience in ESPs such as SFMC, Pardot, Marketo, Responsys, etc.
  • At least 2+ years working in Mobile marketing with experience in Push platforms such as Braze, Airship, LeamPlum, etc.
  • Experience strategizing and executing comprehensive list segmentation, life cycle/drip automations and triggered events within an ESP.
  • Excellent verbal and written communication skills.
  • The desire to solve problems and create solutions.
  • Ability to hit the ground running and pick up new skills.
  • Client-centric mindset constantly seeking ways to drive client success.
  • Strong project management skills maintaining client communications across 5 clients.
  • Experience with web analytics (GA, Omniture, etc) and setting up UTM tracking.
  • The drive to thrive in a fast paced, team oriented environment as well as work independently.
  • Experience using Asana, Basecamp, or a similar tool is preferred
 
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