Analytics Engineer

Dallas, TX • Digital Intelligence • Full Time • Experienced

Wpromote Dallas

Welcome to Wpromote Dallas, the second largest and fastest growing Wpromote office. Big things happen here! Yes, we work hard, but we play even bigger. Catch us in the community delivering food for Meals on Wheels, searching in scavenger hunts at the State Fair, playing pinball at the Cidercade, or cheering the Texas Rangers on at a ballgame. We also have fun with a bit of competition. Can you take on our Office Olympics champion for the longest plank, speed to victory in Mario Kart in our break room, or out craft our best holiday desk decorator? We'd love to see you join in the fun and try.

Located conveniently next to SMU, Mockingbird Station and the Trinity Trail Extension, our office is easily accessible by train, car, bike, walking and even plane (we're just a short distance from Dallas Love Field). Our team is known to enjoy the nice Dallas weather and walk to Torchy's, Starbucks and other neighboring restaurants. Of course, we also get plenty of coffee and snacks without ever leaving the office. Cereal, breakfast tacos, bagels, and cold brew are just a few of the many treats we enjoy in the break room on a weekly basis. Come see us and let us show you what southern hospitality means to us.

Analytics Engineer

About Wpromote

Here at Wpromote, one of the nation’s leading digital marketing firms, we invite you to “Think Like A Challenger” and push our clients to take on the 800 lb. gorillas of their industries. Our crew of 300+ digital marketeers breathes in marketing and exhales ROI, and we challenge our clients and ourselves each and every day to surpass yesterday’s expectations! Our award-winning campaigns have helped hundreds of companies from startups to Fortune 500 brands thrive. If you’ve heard of Toyota, Verizon, Dickies, TOMS, Wienerschnitzel, or Zenni Optical, you’ve heard of our clients. And we want you to join us in making our clients even better.

The Perks 

If you’re not already convinced, our amazing perks have made us one of the Best Places to Work in the US two years running according to Ad Age, and one of Los Angeles’ best places to work 5 years in a row. Here’s why:

  • 80% coverage of basic medical, vision, and dental insurance.
  • Traditional 401k and/or Roth 401k matching.
  • Quarterly team social events, birthday celebrations, chili cook offs, holiday half days and summer half day Fridays, and more.
  • Unlimited PTO and an innovative Work From Anywhere policy that gives our employees freedom to stretch their wings - and catch the cable guy.
  • Fully stocked cereal bar
  • Beautifully designed modern office with standing desks, outdoor seating, courtyard, and breakout rooms

The Role

As an Analytics Engineer on the Digital Intelligence team, your day-to-day responsibilities will include learning and implementation of all tracking, analytics, events, ecommerce, paid media, dynamic remarketing and 3rd party tracking solutions, all via tag management platforms, namely Google Tag Manager, Tealium and Adobe Launch. You will also handle data validity and cleanup, help development new departmental capabilities, and have a high aptitude for expanding coding knowledge with a willingness to share knowledge with team members, amongst other things. 


You Will Be

  • Supporting, implementing, documenting, maintaining and extending the functionality of Wpromote clients’ tagging infrastructure/environment. (GTM, Tealium, Launch)
  • Identifying data quality issues for clients often navigating multiple data sources, and working to fix data quality issues
  • Learning how to create simple to complex scripts that pulls data specifically from web applications, data objects, arrays or JavaScript variables and push into dataLayers, variables, scripts, functions, pixels, schema, amongst others
  • Working closely with the Digital Intelligence managers to ensure that all tagging specs/code are properly implemented and any new technologies being deployed are understood
  • Learn to work with internal departments to effectively take business requirements and translate them into technical and functional solutions.
  • Learning how to communicate and convey very complex technical requirements to both tech and non-tech savvy clients

You Must Have

  • Bachelor’s degree (or equivalent work experience) with 1 years experience preferred
  • Working knowledge of how to tag websites, web applications and mobile applications that use responsive design, HTML, HTML5, Ajax and Angular frameworks, implemented with GTM or Tealium
  • Knowledge in tag testing methods and using browser and mobile device emulators
  • Some experience as a front-end web developer with ability to code in JavaScript and JQuery using data capture and event handling methods
  • Understand how to navigate the DOM to scrape data
  • Some experience with working in a tag management system (GTM, Tealium and Launch)
  • Experience debugging JavaScript code using tools; FireBug, FireBug Lite, Chrome Developer Tools, GTM & Tealium debugger
  • Familiarity with setting up web analytics tools; Google Analytics, Facebook and other 3rd party tracking solutions
  • Familiarity with schema, JSON-LD and structured data sets
  • Some project planning skills; from assisting in requirements gathering, project feature assessments, solution implementation & documentation, to testing and push live
  • Effective written and verbal communication skills, including the ability to interact within all levels of the organization and for all clients utilizing a consultative approach.
  • The ability to  manage assigned client’s and their workload
  • The desire to learn how to analyze data to understand, analyze, and make recommendations for mapping marketing data from start to finish
  • A mind that naturally thinks outside the box, and a knack for innovative problem solving
  • Willing to learn to work in a Scrum Environment
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