Senior Director of Paid Search

El Segundo, CA • Paid Search • Full Time • Executive

Wpromote Los Angeles

L.A. The City of Angels. La La Land.

All of these nicknames refer to our beloved Los Angeles, and while many cite the “near perfect weather” (what isn’t perfect about 70 degrees and sunny everyday?), we know that there are so many more reasons to love our hometown.

If you’re looking for a healthy lifestyle, take your pick of countless hikes and farmers markets. If you want a night out on the town, you’ll find interesting pop-ups and new restaurant openings everyday of the week. And from the best fish tacos to elegant fine dining, we can satisfy the hunger of every kind of foodie.

On a professional perspective, Los Angeles has so much more than entertainment. Silicon Beach and the revamped downtown are a few exciting areas for new companies, hosting a range of brands from scrappy startups to campuses for Facebook and Google.

In a city of 13 million people, no matter what your interest or preference, we have something for you. Come see what a few months of sun and a true work/life balance can do for you.

Senior Director of Paid Search

The Perks 

If you’re not already convinced, our amazing perks have made us one of the Best Places to Work in the US two years running according to Ad Age, and one of Los Angeles’ best places to work 5 years in a row. Here’s why:

  • 80% coverage of basic medical, vision, and dental insurance.
  • Traditional 401k and/or Roth 401k matching.
  • Quarterly team social events, birthday celebrations, chili cook offs, holiday half days and summer half day Fridays, and more.
  • Yoga sessions two times a week to help you de-stress and recharge. Stretch it off; it’s the new norm.
  • Unlimited PTO and an innovative Work From Anywhere policy that gives our employees freedom to stretch their wings - and catch the cable guy.
  • Coffee, tea, juice, and cereal. A vending machine that has every snack imaginable.
  • Fresh fruit Mondays, Veggie Tuesdays, Yogurt Wednesdays, Throwdown Thursdays, and Bagel Fridays!
  • Dog friendly office. Seriously.
  • Beautifully designed and modern office: standing desks, outdoor seating, courtyard, and breakout rooms.
  • Break time: ping-pong, shuffleboard, and Bocce ball. Any time is break time.
  • But wait, we have more! We have electric full body massage chairs so you can work while getting a massage.

 

You Will Be

  • Managing a team of 4 - 6 Directors  & Associate Directors  & Senior Managers on a portfolio of the largest accounts to exceed semi-annual revenue targets.
  • Developing Senior talent by identifying & supporting long-term career goals, providing ongoing feedback on areas of opportunity, assigning stretch goals to improve skills & qualifications, training them on business acumen, communication & ad platform skills.
  • Supporting adoption of strategic initiatives in their account portfolio
  • Temporarily manage 1-2 accounts should gaps in team bandwidth occur
  • Closely overseeing and facilitating the onboarding of new accounts that fall under direct reports
  • Interfacing with direct reports’ clients to collect feedback, articulate value, present strategy and strengthen the relationship
  • Providing bi-annual performance reviews and customized professional development plans for direct reports
  • Maintaining the ability to train account managers on all paid search fundamentals, including media planning, campaign building & optimizing, reporting, platform nuances, and data processing & analysis
  • Coaching direct reports on foundational skills, including clear communication, expectation setting, rapport building, active listening and conflict de-escalation
  • Vetting the opportunity of proposed process improvements, in-house automation solutions & 3rd party tech solutions. They would then recommend prioritization to the Head of the Department & help rollout new solutions throughout their team.
  • Testing new applications & best practices in ad platforms to continue improving upon full funnel channel performance.
  • Cross-functional Support
  • Supporting sales in RFPs & new business pitches
  • Supporting marketing with speaking engagements & producing content / case studies
  • Leading paid search-related discussions and partake in internal or public speaking opportunities
  • Maintaining sufficient knowledge of core digital marketing channels, including social media, SEO, content marketing, email marketing and programmatic
  • Improving business processes & workflows to better enable collaboration & efficiency between account managers, clients, and business units such as accounting or marketing
  • Reporting to Head of Paid Search and other upper executives on key client service pillars: same store growth, retention, new business and partnerships
  • Identifying critical client/account issues and escalate them to appropriate executives in timely manner
  • Anticipating the needs of the Head of Department and provide concise, actionable information on account opportunities, account obstacles and direct reports
  • Using the account to test and learn new strategies, features and platforms and share findings with paid search department

 

You Must Have

  • 7-9 years of experience working in paid media advertising comprising of media planning/buying in paid search within an agency/client environment
  • Minimum of 3 years prior staff management with development and mentoring experience
  • Extensive experience developing, optimizing, analyzing, and reporting on paid campaigns on search platforms (Google Ads, Bing, Yahoo Gemini, Criteo, etc.)
  • Experience with data analytical tools such as Google Analytics
  • Working knowledge of competitor insight tools such as SEM Rush and/or Spyfu
  • Strong working experience Google suite, Excel, Powerpoint, Keynote, Asana (project management)
  • Experience with creating paid search customer acquisition campaigns for a diverse range of clients and verticals (Ecom/retail and lead gen preferred)
  • Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
  • Bachelor's degree in communications, Advertising, Marketing or a related discipline
 
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