Digital Marketing Specialist (Hotels)

Dallas, TX • Hospitality and Travel • Full Time • Entry Level

Wpromote Dallas

Welcome to Wpromote Dallas, the second largest and fastest growing Wpromote office. Big things happen here! Yes, we work hard, but we play even bigger. Catch us in the community delivering food for Meals on Wheels, searching in scavenger hunts at the State Fair, playing pinball at the Cidercade, or cheering the Texas Rangers on at a ballgame. We also have fun with a bit of competition. Can you take on our Office Olympics champion for the longest plank, speed to victory in Mario Kart in our break room, or out craft our best holiday desk decorator? We'd love to see you join in the fun and try.

Located conveniently next to SMU, Mockingbird Station and the Trinity Trail Extension, our office is easily accessible by train, car, bike, walking and even plane (we're just a short distance from Dallas Love Field). Our team is known to enjoy the nice Dallas weather and walk to Torchy's, Starbucks and other neighboring restaurants. Of course, we also get plenty of coffee and snacks without ever leaving the office. Cereal, breakfast tacos, bagels, and cold brew are just a few of the many treats we enjoy in the break room on a weekly basis. Come see us and let us show you what southern hospitality means to us.

Digital Marketing Specialist (Hotels)

About Wpromote

Here at Wpromote, one of the nation’s leading digital marketing firms, we invite you to “Think Like A Challenger” and push our clients to take on the 800 lb. gorillas of their industries. Our crew of 300+ digital marketeers breathes in marketing and exhales ROI, and we challenge our clients and ourselves each and every day to surpass yesterday’s expectations! Our award-winning campaigns have helped hundreds of companies from startups to Fortune 500 brands thrive. If you’ve heard of Toyota, Verizon, TOMS, Wienerschnitzel, or Zenni Optical, you’ve heard of our clients. And we want you to join us in making our clients even better.

The Perks 

If you’re not already convinced, our amazing perks have made us one of the Best Places to Work in the US two years running according to Ad Age, and one of Los Angeles’ best places to work 5 years in a row. Here’s why:

  • 80% coverage of basic medical, vision, and dental insurance.
  • Traditional 401k and/or Roth 401k matching.
  • Quarterly team social events, birthday celebrations, chili cook offs, holiday half days and summer half day Fridays, and more.
  • Unlimited PTO and an innovative Work From Anywhere policy that gives our employees freedom to stretch their wings - and catch the cable guy.
  • Fully stocked cereal bar
  • Beautifully designed modern office with standing desks, and breakout rooms

The Role

Wpromote is looking for a Digital Marketing Specialist to become the next member of our growing team. The Specialist is a hybrid of both Client Service Manager and Search Engine Optimization Specialist roles. This entry-level position requires you to work with one of our largest hospitality clients and partners and encompasses work in SEO.

You Will Be

  • Participating in a two-month training program specific to the SMB-Hotels team
  • Assisting account managers with tactics and deliverables
  • Managing a portfolio of hotels with multiple client contacts
  • Performing client specific keyword research and competitive analysis
  • Completing backlink analysis, opportunity identification, and optimization
  • Maintaining online citations and local listings
  • Reporting and analyzing current and historical SEO campaigns and digital strategies
  • Creating and maintaining client relationships with hospitality professionals in a variety of key roles
  • Presenting new strategies, tactics, and results to our clients via conference calls and emails
  • Working with multiple project management systems and collaborating with various teams to oversee the completion of tactics

You Must Have

  • 0-1 years of experience in Digital Marketing
  • Excellent verbal and written communication skills
  • A capability to think critically and provide viable solutions to problems
  • Enthusiasm for the inner-workings of the internet and the ability to conduct efficient research
  • Attention to detail, adaptability, and excellent time management
  • Strong organizational skills with the willingness to help others while meeting your deadlines
  • An ability to manage client expectations while maintaining their satisfaction
  • Working knowledge of MS Office and Google Apps is a must
  • Hands on experience with Keyword Planner, Moz, Majestic, BrightEdge is a plus
  • An understanding of SEO core elements including, but not limited to: On-page and Off-page tactics, optimization of site navigation, internal linking structure, URL structure, title tags, and meta descriptions



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