Content Marketing Manager

Chicago, IL • Content • Full Time • Experienced

Wpromote Chicago

Welcome to the Chicago office! We're located right next to the Sears tower, literally across the street. This puts us in the heart of the Windy City, about 10 minutes from a major Chicago landmark - The Bean!

We’re the second oldest office but the latest in Wpromote’s Fixer Upper series. Veterans like us get incredible views and an on-site gym! We're continuing to grow and offer some pretty awesome perks such as: Monthly Subsidized CTA/Metra fare, free use of state-of-the-art gym in the building, Office Snacks and Drinks, and Team Events like our annual office bowling event, Cubs and Sox games and many more!

Our team also loves to enjoy happy hours throughout the city (we may or may not have a spreadsheet broken out by day of the week), throw holiday-related potlucks (Christmas in July, anyone?) and host Fine Wine Fridays in the office (better brush up on your beer pong!) We also love giving back and volunteering together with non-profits around the city such as Open Books & PAWS.

Come join our team. We're excited to eat deep dish pizza with you!

Content Marketing Manager

About Wpromote

Here at Wpromote, one of the nation’s leading digital marketing firms, we invite you to “Think Like A Challenger” and push our clients to take on the 800 lb. gorillas of their industries. Our crew of 300+ digital marketers breathes in marketing and exhales ROI, and we challenge our clients and ourselves each and every day to surpass yesterday’s expectations! Our award-winning campaigns have helped hundreds of companies from startups to Fortune 500 brands thrive. If you’ve heard of Forever 21, Verizon, Papyrus, TOMS, Wienerschnitzel, or Zenni Optical, you’ve heard of our clients. And we want you to join us in making our clients even better.

The Perks

If you’re not already convinced, our amazing perks have made us one of the Best Places to Work in the US two years running according to Ad Age, and one of Los Angeles’ best places to work 5 years in a row. Here’s why:

  • 80% Coverage of Health, Dental, and Vision Insurance
  • Traditional 401k and/or Roth 401k matching.
  • Quarterly team social events
  • Subsidized train/metro passes
  • Unlimited PTO and an innovative Work From Anywhere policy that gives our employees freedom to stretch their wings - and catch the cable guy
  • Gym Membership Reimbursement 

You Will Be

Developing content strategy:

  • Assessing overall content performance and identifying current gaps
  • Aligning brand messaging with relevant channels
  • Setting campaign goals, KPI's, and choosing promotion channels
  • Creating content/campaign calendars
  • Reporting on campaign performance

Ideating Content Initiatives and Overseeing Development:

  • Analyzing current trends, keywords, and competitor data
  • Managing multiple project timelines and deadlines
  • Content implementation consulting

Creating an Amplification Strategy:

  • Coordinating with relevant/available channels
  • Consulting on paid promotion tactics and platforms
  • Incorporating UGC strategies where applicable
  • Building relationships and working alongside content creators (i.e. influencers)

 

You Must Have

  • 2+ years of experience with Content Marketing within an agency or in-house environment
  • BA/BS degree or equivalent practical experience
  • General knowledge of digital marketing (i.e. Paid Search, Social Media, Email, and SEO) and key platforms and trends (i.e. desktop, mobile, video).
  • Excellent verbal and written communication skills
  • Experience with Google Analytics, G suite, MS Office, Asana, and Google Apps would be a plus
 
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