Senior Merchandising Feed Manager

El Segundo, CA • Paid Search • Full Time • Experienced

Wpromote Los Angeles

L.A. The City of Angels. La La Land.

All of these nicknames refer to our beloved Los Angeles, and while many cite the “near perfect weather” (what isn’t perfect about 70 degrees and sunny everyday?), we know that there are so many more reasons to love our hometown.

If you’re looking for a healthy lifestyle, take your pick of countless hikes and farmers markets. If you want a night out on the town, you’ll find interesting pop-ups and new restaurant openings everyday of the week. And from the best fish tacos to elegant fine dining, we can satisfy the hunger of every kind of foodie.

On a professional perspective, Los Angeles has so much more than entertainment. Silicon Beach and the revamped downtown are a few exciting areas for new companies, hosting a range of brands from scrappy startups to campuses for Facebook and Google.

In a city of 13 million people, no matter what your interest or preference, we have something for you. Come see what a few months of sun and a true work/life balance can do for you.

Senior Merchandising Feed Manager

About Wpromote

Here at Wpromote, one of the nation’s leading digital marketing firms, we invite you to “Think Like A Challenger” and push our clients to take on the 800 lb. gorillas of their industries. Our crew of 330+ digital marketeers breathes in marketing and exhales ROI, and we challenge our clients and ourselves each and every day to surpass yesterday’s expectations! Our award-winning campaigns have helped hundreds of companies from startups to Fortune 500 brands thrive.  If you’ve heard of Forever 21, Verizon, Papyrus, TOMS, Wienerschnitzel, or Zenni Optical, you’ve heard of our clients. And we want you to join us in making our clients even better.

The Perks 

If you’re not already convinced, our amazing perks have made us one of the Best Places to Work in the US two years running according to Ad Age, and one of Los Angeles’ best places to work 5 years in a row. Here’s why:

  • 80% coverage of basic medical, vision, and dental insurance.
  • Traditional 401k and/or Roth 401k matching.
  • Quarterly team social events, birthday celebrations, chili cook offs, holiday half days and summer half day Fridays, and more.
  • Yoga sessions two times a week to help you de-stress and recharge. Stretch it off; it’s the new norm.
  • Unlimited PTO and an innovative Work From Anywhere policy that gives our employees freedom to stretch their wings - and catch the cable guy.
  • Coffee, tea, juice, and cereal. A vending machine that has every snack imaginable.
  • Fresh fruit Mondays, Veggie Tuesdays, Yogurt Wednesdays, and Bagel Fridays!
  • Dog friendly office. Seriously.
  • Beautifully designed and modern office: standing desks, outdoor seating, courtyard, and breakout rooms.
  • Break time: ping-pong, shuffleboard, and Bocce ball. Any time is break time.
  • But wait, we have more! We have electric full body massage chairs so you can work while getting a massage.

You Will Be

  • Leading our e-commerce portfolio feed management optimization services, including:
    • Google Shopping Feed Management
    • Bing Shopping Feed Management
    • Facebook Shopping Feed Management
    • Additional Marketplace/Shopping Engine Feeds (i.e. Connexity, Walmart.com, New Egg, eBay, etc.)
  • Managing our partnership with Feed Platform Provider (Feedonomics) to ensure our feed accounts are in good standing
  • Overseeing a nimble team with one manager & coordinator, running team meetings & developing communication and technical expertise of direct reports
  • Leading client facing interactions for top accounts on feed management, optimization & opportunities
  • Taking ownership of managing and resolving escalations for feed issues, should they occur
  • Creating & managing catalogs for various marketplaces/shopping engines such as Connexity, Walmart, eBay, etc.
  • Uploading new products to internet retailer websites by populating each retailer’s unique template
  • Ensuring products are positioned & represented in a way that makes sense to the end consumer
  • Performing quality control of product feeds for inaccuracies, warnings, discontinued products, etc.
  • Performing audits of clients’ current e-commerce marketplace strategies and tactics
  • Establishing company best practices for Wpromote paid search & social managers
  • Training our internal services team on the available marketplaces and how they integrate with PPC, Social and Programmatic.
  • Joining sales pitches to present audits and/or speak to the value of feed management & marketplaces
  • Creating projections & estimates for existing clients and prospects based on available traffic for each product

 

You Must Have

  • 2+ years of data feed experience within an agency or an in-house environment
  • Deep expertise of Google Merchant Center
  • Deep expertise on how feed optimizations align strategy from data feeds with Google, Bing & Facebook Campaigns
  • Strong understanding of marketplace strategies and best practices
  • Deep expertise in:
    • Google Shopping Feed Management
    • Bing Shopping Feed Management
    • Facebook Shopping Feed Management
  • Full understanding of the feeds/CSE/Google and Bing shopping offerings in order to create best practices and key optimization tasks
  • The ability to compile and analyze performance data and metrics and make decisions regarding campaign direction based on the analysis
  • Capability to troubleshoot from the beginning of the feeds process to the end
  • A results-oriented, collaborative work style
  • Bachelor's Degree
 
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