Digital Account Director

El Segundo, CA • Strategic Account Management • Full Time • Experienced

Wpromote Los Angeles

L.A. The City of Angels. La La Land.

All of these nicknames refer to our beloved Los Angeles, and while many cite the “near perfect weather” (what isn’t perfect about 70 degrees and sunny everyday?), we know that there are so many more reasons to love our hometown.

If you’re looking for a healthy lifestyle, take your pick of countless hikes and farmers markets. If you want a night out on the town, you’ll find interesting pop-ups and new restaurant openings everyday of the week. And from the best fish tacos to elegant fine dining, we can satisfy the hunger of every kind of foodie.

On a professional perspective, Los Angeles has so much more than entertainment. Silicon Beach and the revamped downtown are a few exciting areas for new companies, hosting a range of brands from scrappy startups to campuses for Facebook and Google.

In a city of 13 million people, no matter what your interest or preference, we have something for you. Come see what a few months of sun and a true work/life balance can do for you.

Digital Account Director

The Perks 

If you’re not already convinced, our amazing perks have made us one of the Best Places to Work in the US two years running according to Ad Age, and one of Los Angeles’ best places to work 5 years in a row. Here’s why:

  • 80% coverage of basic medical, vision, and dental insurance.
  • Traditional 401k and/or Roth 401k matching.
  • Quarterly team social events, birthday celebrations, chili cook offs, holiday half days and summer half day Fridays, and more.
  • Yoga sessions two times a week to help you de-stress and recharge. Stretch it off; it’s the new norm.
  • Unlimited PTO and an innovative Work From Anywhere policy that gives our employees freedom to stretch their wings - and catch the cable guy.
  • Coffee, tea, juice, and cereal. A vending machine that has every snack imaginable.
  • Fresh fruit Mondays, Veggie Tuesdays, Yogurt Wednesdays, Throwdown Thursdays, and Bagel Fridays!
  • Dog friendly office. Seriously.
  • Beautifully designed and modern office: standing desks, outdoor seating, courtyard, and breakout rooms.
  • Break time: ping-pong, shuffleboard, and Bocce ball. Any time is break time.
  • But wait, we have more! We have electric full body massage chairs so you can work while getting a massage.

The Role

We’re looking for an Account Director to join our nimble and growing Account Management team that is helping to lead the way for our clients and company alike. The selected candidate will report directly to the VP of Account Services, and will be responsible for building and maintaining relationships with some of Wpromote’s most important integrated digital marketing accounts. Coordinating the involvement of personnel across departments like creative, paid search, social media, and email, you’ll be ensuring exceptional end-to-end client experiences. Retention and growth of your assigned book of business are the main performance KPIs for the role. Problem solving is crucial; communicating urgency to your client and reassuring the client we understand their business is at the core of your position.

Some of our clients include Zenni Optical, Shutterstock, Papyrus, and Charming Charlie. While we expect you to come in the door with extensive experience in online advertising and the marketing landscape, we’ll complement and extend your existing knowledge with continual, on-the-job training and make you into a go-to digital strategy expert. You’ll need to have outstanding analytical, quantitative, communication, and time management skills to keep up with this small but fast-paced and quickly expanding department. Creative, self-motivated problem solvers who read situations quickly and take proactive steps to remedy potential conflict will be welcomed with open arms.

 

You Will Be

  • Proactively lead strategic account planning process with executive stakeholders from the customer teams that develop mutual performance objectives, targets, and critical milestones.
  • Meeting targets and goals for profitable contract renewals, client referrals, service adoptions, and growth objectives in assigned accounts.
  • Establishing productive, professional relationships with key client personnel.
  • The expert on all aspects of the relationship with the customer.
  • Routinely assess, clarify, and validate customer needs, as well as lead solution development efforts that best address those needs.
  • Achieving customer objectives as defined by client’s management team.
  • Completing customer account plans while maintaining customer satisfaction ratings that meet company standards.
  • Vetting and analyzing new and existing vendors or partners, conduct ongoing research in areas of growth opportunity, and make strategic decisions across all channels daily.

You Must Have

  • BA/BS degree or equivalent practical experience.
  • Minimum 5+ years of strategic, B2B sales, and/or account management experience in digital marketing, more specifically search marketing, preferable.
  • Knowledge of Google Analytics and project management solutions such as Asana and Basecamp are required. Experience with Google AdWords/Bing Ads, Facebook Exchange, BrightEdge, Bronto, Microsoft Office Suite, Google Suite, and Google Apps would be a plus.
  • Experience navigating complex organizational environments.
  • Ability to identify and communicate with multiple constituencies and decision-makers.
  • Proven experience engaging clients through professional investigative techniques to understand clients’ needs, discover new opportunities, and overcome challenges.
  • Understanding of industry trends and how those affect customers’ business/vertical.
  • Demonstrated ability to understand monetization metrics and apply these to potential optimizations.
  • Worked on significant and unique issues where analysis of situation or data required an evaluation of intangibles.
  • Broad understanding of online advertising (i.e. ad serving, ad exchanges, ad networks) and of key platforms and trends (i.e. desktop, mobile, video).
  • Willingness to work flexible hours.
  • Business travel is required up to 25%

 

 

 
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