Content Marketing Manager

El Segundo, CA • Content • Full Time • Experienced

Wpromote Los Angeles

L.A. The City of Angels. La La Land.

All of these nicknames refer to our beloved Los Angeles, and while many cite the “near perfect weather” (what isn’t perfect about 70 degrees and sunny everyday?), we know that there are so many more reasons to love our hometown.

If you’re looking for a healthy lifestyle, take your pick of countless hikes and farmers markets. If you want a night out on the town, you’ll find interesting pop-ups and new restaurant openings everyday of the week. And from the best fish tacos to elegant fine dining, we can satisfy the hunger of every kind of foodie.

On a professional perspective, Los Angeles has so much more than entertainment. Silicon Beach and the revamped downtown are a few exciting areas for new companies, hosting a range of brands from scrappy startups to campuses for Facebook and Google.

In a city of 13 million people, no matter what your interest or preference, we have something for you. Come see what a few months of sun and a true work/life balance can do for you.

Content Marketing Manager

About Wpromote

Here at Wpromote, one of the nation’s leading digital marketing firms, we invite you to “Think Like A Challenger” and push our clients to take on the 800 lb. gorillas of their industries. Our crew of 300+ digital marketers breathes in marketing and exhales ROI, and we challenge our clients and ourselves each and every day to surpass yesterday’s expectations! Our award-winning campaigns have helped hundreds of companies from startups to Fortune 500 brands thrive. If you’ve heard of Forever 21, Verizon, Papyrus, TOMS, Wienerschnitzel, or Zenni Optical, you’ve heard of our clients. And we want you to join us in making our clients even better.

The Perks

If you’re not already convinced, our amazing perks have made us one of the Best Places to Work in the US two years running according to Ad Age, and one of Los Angeles’ best places to work 5 years in a row. Here’s why:

  • 80% coverage of basic medical, vision, and dental insurance.
  • Traditional 401k and/or Roth 401k matching.
  • Quarterly team social events, birthday celebrations, chili cook offs, holiday half days and summer half day Fridays, and more.
  • Yoga sessions two times a week to help you de-stress and recharge. Stretch it off; it’s the new norm.
  • Generous PTO and an innovative Work From Anywhere policy that gives our employees freedom to stretch their wings - and catch the cable guy.
  • Coffee, tea, juice, and cereal. A vending machine that has every snack imaginable.
  • Fresh fruit Mondays, Veggie Tuesdays, Yogurt Wednesdays, Throwdown Thursdays, and Bagel Fridays!
  • Dog friendly office. Seriously.
  • Beautifully designed and modern office: standing desks, outdoor seating, courtyard, and breakout rooms.
  • Break time: ping-pong, shuffleboard, and Bocce ball. Any time is break time.
  • But wait, we have more! We have electric full body massage chairs so you can work while getting a massage.

You Will Be

Developing content strategy:

  • Assessing overall content performance and identifying current gaps
  • Aligning brand messaging with relevant channels
  • Setting campaign goals, KPI's, and choosing promotion channels
  • Creating content/campaign calendars
  • Reporting on campaign performance

Ideating Content Initiatives and Overseeing Development:

  • Analyzing current trends, keywords, and competitor data
  • Managing multiple project timelines and deadlines
  • Content implementation consulting

Creating an Amplification Strategy:

  • Coordinating with relevant/available channels
  • Consulting on paid promotion tactics and platforms
  • Incorporating UGC strategies where applicable
  • Building relationships and working alongside content creators (i.e. influencers)

 

You Must Have

  • 2+ years of experience with Content Marketing within an agency or in-house environment
  • BA/BS degree or equivalent practical experience
  • General knowledge of digital marketing (i.e. Paid Search, Social Media, Email, and SEO) and key platforms and trends (i.e. desktop, mobile, video).
  • Excellent verbal and written communication skills
  • Experience with Google Analytics, G Suite, MS Office, Asana, and Google Apps would be a plus
 
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