Paid Search Account Manager

  • Location:Dallas
  • Department:Paid Media
  • Type:Full Time
  • Min Experience:Manager/Supervisor

 

 

About Wpromote

Here at Wpromote, one of the nation’s leading digital marketing firms, we invite you to “Think Like A Challenger” and push our clients to take on the 800 lb. gorillas of their industries. Our crew of 300+ digital marketeers breathes in marketing and exhales ROI, and we challenge our clients and ourselves each and every day to surpass yesterday’s expectations! Our award-winning campaigns have helped hundreds of companies from startups to Fortune 500 brands thrive. If you’ve heard of Toyota, Verizon, Dickies, TOMS, Wienerschnitzel, or Zenni Optical, you’ve heard of our clients. And we want you to join us in making our clients even better.

The Perks 

If you’re not already convinced, our amazing perks have made us one of the Best Places to Work in the US two years running according to Ad Age, and one of Los Angeles’ best places to work 5 years in a row. Here’s why:

  • 100% coverage of basic medical, vision, and dental insurance.
  • Traditional 401k and/or Roth 401k matching.
  • Quarterly team social events, birthday celebrations, chili cook offs, holiday half days and summer half day Fridays, and more.
  • Generous PTO and an innovative Work From Anywhere policy that gives our employees freedom to stretch their wings - and catch the cable guy.
  • Breakfast EVERY Wednesday
  • Beautifully designed and modern office: standing desks, outdoor seating, courtyard, and breakout rooms.

The Role

We’re looking for a Paid Search Account Manager to join the rapidly expanding team that is the backbone of our company. You’ll directly manage search engine marketing (SEM) campaigns across both Google AdWords and Bing Ads, making optimizations and updates daily. Your complex and diverse portfolio of clients will be a mix of both big and small that constantly challenges you, and with extensive experience and/or a proven track record, you could be working with some of our biggest brands. You’ll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for your book of clients.

You Will Be

  • Create and manage PPC accounts/campaigns in Google AdWords and Bing Ads.
  • Manage Display, Shopping, and Video advertising campaigns.
  • Conduct keyword research, write ad copy, and establish bidding strategies.
  • Analyze SEM/PPC campaign results and adjust strategy and budgets accordingly.
  • Communicate with clients regularly to discuss goals and deliver results.
  • Develop strategies across all marketing channels to improve ROI/ROAS and achieve maximum efficiency.

You Must Have

  • 1-2 years of experience managing multiple client portfolios in the PPC space
  • Excellent verbal and written communication skills.
  • Deep knowledge of the SEM industry and the PPC advertising model.
  • Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in SEM/PPC campaigns.
  • General knowledge of search engine optimization (SEO), social advertising, and web usability.
  • Experience working with third party bidding software, like Kenshoo or Double Click, are a plus.

LOCAL CANDIDATES ONLY

 
Become An Insider! Never Miss Our Industry-Leading Content

Thanks for signing up to be a Wpromote Insider.
You’ll be the first to get the scoop on our latest services, promotions and industry news.


Recent Posts
Community Banks Get Social
Girl Vs. Internet – Schema
CONNECT
  • Los Angeles HQ: 310.421.4844
  • Chicago: 312.690.7112
  • San Francisco: 415.423.1535
  • Melville: 646.807.4074
  • Dallas: 214.696.9600
  • Houston: 281.974.5569
  • Denver: 720.583.9064
  • NYC: 310.321.4566