Partnerships
2 min

Facebook Case Study: Attracting More Event Attendees with Facebook Video Ads

Christina Weir Director | Social Marketing

Event360 is a true Challenger Brand. See how this recent Facebook Case Study shows how their Challenger Mindset drove an increase in registrations for their event, Muckfest. 

To attract more race attendees, this US event producer ran Facebook video ads in a campaign using dynamic creative, automatic placements and automatic advanced matching, and saw a 60% increase in registrations.

“Video, delivered dynamically via Facebook in different sizes and lengths, allowed us to share the full experience of the MuckFest event in only seconds. This format quickly demonstrated our mission, the excitement of the event, and the ‘why’ someone should participate almost instantaneously, helping us cut through the clutter and make impactful connections with prospects that convert.” -Katie Zupancic Wymer, Senior Manager, Digital Marketing, Event 360

“Using mobile-first video in our Facebook campaigns has helped to not only drive incremental registrations but has also helped to improve overall brand awareness and recognition for the MuckFest event.” -Katie Coleman, Senior Social Manager, Wpromote

Read the full Event360 Facebook Case Study to learn how our Challenger Mindset led to success.

We’re grateful for the team of Challengers who helped make this happen: 

  • Katie Coleman, Senior Social Manager, Wpromote 
  • Katie Zupancic Wymer, Senior Manager, Digital Marketing, Event 360
  • Michelle McKelvey, Partner Manager, Facebook
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