Significantly In The U.S. &
Globally
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Already a notable digital presence in their home country of New Zealand,
as well as the UK and Australia, Xero, a leading accounting software company, was looking to expand internationally. Hoping to establish online leadership in competitive U.S. markets, they knew they’d need the help of an online marketing agency with the expertise to dominate SERPs on a global scale.
Along with improving brand awareness, Xero was looking to rank in the U.S. search engines
for broad, high-volume search terms. They hoped to increase organic presence in U.S. markets while also generating an overall organic lift that would boost the brand at home and worldwide. To accomplish this, Wpromote created an internationally focused digital marketing campaign with both on- and off-site SEO efforts.
Wpromote started by making numerous on-site technical optimizations,
specifically tailored to the needs of Xero’s international site. These improvements would allow search engines better access for crawling while ensuring the site displayed consistently and well across different regions.
Wpromote and Xero then developed engaging and relevant content
to improve the brand’s content profile while also leveraging creative off-site initiatives. These two efforts combined helped build brand awareness across the world, but especially in the U.S., and increased the site’s authority with the search engines.
