Achieving Global Dominance Through International SEO

Already a notable digital presence in their home country of New Zealand​,

as well as the UK and Australia, Xero, a leading accounting software company, was looking to expand internationally. Hoping to establish online leadership in competitive U.S. markets, they knew they’d need the help of an online marketing agency with the expertise to dominate SERPs on a global scale.

Along with improving brand awareness, Xero was looking to rank in the U.S. search engines

for broad, high-volume search terms. They hoped to increase organic presence in U.S. markets while also generating an overall organic lift that would boost the brand at home and worldwide. To accomplish this, Wpromote created an internationally focused digital marketing campaign with both on- and off-site SEO efforts.

Wpromote started by making numerous on-site technical optimizations​,

specifically tailored to the needs of Xero’s international site. These improvements would allow search engines better access for crawling while ensuring the site displayed consistently and well across different regions.

Wpromote and Xero then developed engaging and relevant content

to improve the brand’s content profile while also leveraging creative off-site initiatives. These two efforts combined helped build brand awareness across the world, but especially in the U.S., and increased the site’s authority with the search engines.


A Transformation Story


INCREASED
ORGANIC
TRAFFIC
Significantly In The U.S. &
Globally

TOP
ORGANIC
RANKINGS
Achieved For High-Volume
Search Keywords

IMPROVED
OVERALL
KPI’S
Including Page Speed & Authoritative Linking Domains
Xero was able to create and grow a whole new U.S. audience thanks to Wpromote’s efforts. Through a targeted keyword strategy coupled with on-site improvements and popular off-site content, Xero cemented their position in a competitive market while boosting their organic digital presence worldwide.
 
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