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XERO – ACHIEVING GLOBAL DOMINANCE THROUGH INTERNATIONAL SEO

Xero, an international accounting software company based out of New Zealand, already enjoyed online marketing prominence in their home country, as well as the UK and Australia. When they wanted to establish online leadership in the US, however, they knew they’d need the help of an expert online marketing agency: Wpromote.

Xero’s Business Goals:

  • Rank for broad, high-volume search terms in the US.
  • Increase organic performance overall, with emphasis on the US.
  • Improve brand awareness in the US.

WHAT WE DID

Site Optimizations Ensure Crawlability By The Search Engines.

Wpromote started by making technical on-site optimizations specifically tailored to the needs of Xero’s international site. These improvements would allow search engines better access for crawling while ensuring the site displayed consistently and well across different regions.

Great Content Builds Brand Awareness.

Wpromote helped Xero develop relevant content initiatives to improve their site’s content profile while also leveraging creative off-site initiatives. These two efforts combined helped build brand awareness globally, especially in the US, and increased the site’s authority with the search engines. We also targeted keywords that had a high appeal to US searchers, creating and growing a whole new US audience for Xero.

WHAT WE ACHIEVED

INCREASED ORGANIC TRAFFIC

Significantly in the US, as well as providing a lift worldwide.

TOP ORGANIC RANKINGS

Were achieved for high-volume search keywords as Xero moved from no rank to top 1-3 ranking positions.

IMPROVED OVERALL KPI’S

Including page speed and authoritative linking domains.

 
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