LEVERAGING PAID SOCIAL FOR TREX OUTDOOR FURNITURE

Trex Outdoor Furniture knew its products were top-of-the-line and perfectly priced, but were in need of the right marketing to increase awareness of their brand name and all the great qualities they knew their products could bring to consumers’ homes. Only the right agency could generate the awareness they needed while also boosting their bottom line: Wpromote.

Trex Outdoor Furniture’s Business Goals:

  • Increase annual revenue and return on ad spend (ROAS).
  • Highlight product qualities such as durability, low maintenance, and a 20-year warranty.

WHAT WE DID

Promotions Shortened The Purchase Cycle For Customers Old & New

Wpromote started with a focus on increasing Trex Outdoor Furniture’s revenue. We advertised to a lookalike audience of Trex Outdoor Furniture customers with key demographic layers of homeownership, targeting only those people that Trex Outdoor Furniture would want to reach. We also ran A/B ad testing, made use of multi-product ads, maintained a remarketing ad campaign, and ran popular ad promotions on Labor Day and Black Friday/Cyber Monday.

A/B Ad Testing Ensures Only The Best-Performing Ads Are Shown

To generate brand awareness, we served ads to targeted interest audiences who were not aware of the Trex Outdoor Furniture brand. In order to highlight product features, we went through numerous rounds of ad copy testing in order to see which ads did the best. Only the best-performing ads were kept in rotation to show customers the quality of Trex Outdoor Furniture products.

WHAT WE ACHIEVED

Year-over-year Trex Outdoor Furniture experienced big wins from targeting previous purchasers and their lookalike audiences. Wpromote found that multi-product carousel ad units on Facebook as well as promoting posts performed extremely well for the brand.

8x REVENUE

with only 2x the cost YoY

256% INCREASE IN ROAS

going from 0.68 to 2.42 YoY

CPC INCREASED EFFICIENCY

even while prospecting

“Wpromote has been essential in our efforts to drive brand awareness through social channels. We excel in customer loyalty but have historically struggled with "top of funnel" strategies. The expertise and targeting capabilities Wpromote has brought to the table have expanded our social following by over 600%, while introducing our brand to specific audiences we know are in market."

Jon Hueni, National Sales Manager

Ready To Change The Game?

Thank You For Your Interest In Wpromote!

Your message has been received and you will be contacted by one of our marketing specialists shortly. If you have any other questions, please do not hesitate to contact us by calling 310.421.4844 or by emailing sales@wpromote.com. We look forward to speaking with you shortly.

Sincerely,

The Wpromote Team

 
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