Trex Outdoor Furniture knew its products were top-of-the-line and perfectly priced, but were in need of the right marketing to increase awareness of their brand name and all the great qualities they knew their products could bring to consumers’ homes. Only the right agency could generate the awareness they needed while also boosting their bottom line: Wpromote.
Wpromote started with a focus on increasing Trex Outdoor Furniture’s revenue. We advertised to a lookalike audience of Trex Outdoor Furniture customers with key demographic layers of homeownership, targeting only those people that Trex Outdoor Furniture would want to reach. We also ran A/B ad testing, made use of multi-product ads, maintained a remarketing ad campaign, and ran popular ad promotions on Labor Day and Black Friday/Cyber Monday.
To generate brand awareness, we served ads to targeted interest audiences who were not aware of the Trex Outdoor Furniture brand. In order to highlight product features, we went through numerous rounds of ad copy testing in order to see which ads did the best. Only the best-performing ads were kept in rotation to show customers the quality of Trex Outdoor Furniture products.
Year-over-year Trex Outdoor Furniture experienced big wins from targeting previous purchasers and their lookalike audiences. Wpromote found that multi-product carousel ad units on Facebook as well as promoting posts performed extremely well for the brand.
with only 2x the cost YoY
going from 0.68 to 2.42 YoY
even while prospecting
“Wpromote has been essential in our efforts to drive brand awareness through social channels. We excel in customer loyalty but have historically struggled with "top of funnel" strategies. The expertise and targeting capabilities Wpromote has brought to the table have expanded our social following by over 600%, while introducing our brand to specific audiences we know are in market."