TPC Trainco knew they offered a vital service to industrial workers with their expert training and certification classes. Reaching their target audience required a robust and fully integrated online presence in both paid and organic search. In January of 2013, Wpromote stepped in and has been the agency for the job ever since.
On-site improvements began with title tag and meta description clean ups as well as technical optimizations to make site architecture more search engine friendly. Off-site creative initiatives, primarily infographics, were developed and disseminated to enormous success.
TPC Trainco’s AdWords account was optimized to raise clicks, conversions, and ultimately revenue while reducing costs. The keyword list was expanded, existing ads were tested, and bids were increased on top performing keywords.
Wpromote integrated paid and organic search efforts by ensuring each campaign drew from and improved upon the other. AdWords data informed SEO keyword efforts, and landing page redesigns complemented new AdWords ads.
TPC Trainco has received high rankings, an increase in ROI with simultaneous decrease in CPA, and KPI improvements as shown here.
Increase In Paid Search ROI YoY
Increase In Organic Revenue YoY
Increase In Conversions YoY
Increase In Organic Traffic QoQ