Bringing A Digital Brand To Life

Silicon Valley Bank (SVB) was a successful bank but needed a website that met the high expectations of their tech-savvy, entrepreneurial audience of clients, prospects, and influencers.

SVB sought to streamline and enhance the website user experience as well as showcase proprietary thought leadership.

SVB’s goal was to have a website that visually demonstrated their global scale and innovative nature. With this in mind, SVB turned to Wpromote.

First, the Wpromote team conducted extensive research. This included conversations with stakeholders and end users, thorough review of competitor options, and a deep analysis of existing site content and structure. With a solid strategic framework in place, design began on specific page types. Page functionality, responsive design, and content hierarchy were all considered. Finally, Wpromote developed the code and content, and after rigorous testing, the site was launched.

Strategic analysis and design enabled SVB’s new site to achieve their main goals.

Establish Brand

Build User Trust

Invite Feedback and Participation

Demonstrate Expertise and Thought Leadership

Showcase Global Scale

Streamlined Navigation
Hero Video
Floating Lead Gen Utility
Curated Content
Guided Content
Third Party Validation
Global Scale
Lead Generation

The Road To Creating A User-Friendly Experience

Digital Strategy
UI, UX, Business and Functional Consideration
User Testing
Development and Cross‑Browser Certification
27 Unique Page Templates Designed
125+ Pages Produced (Excluding Blogs & Articles)
53 Custom Content Modules Developed

While the project was both extensive and complex, SVB came away with a website that showed their innovative mindset.

With a bold new look, streamlined navigation, guided content, and integrated insights, the new site delivered a user experience that pleased a wide range of stakeholders.

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