ESTABLISHING SPECTRUM
CLUBS AS #1 THROUGH LOCAL SEO

In an industry flooded with challengers and fierce competition, Spectrum Athletic Clubs wanted to be the standout Southern California fitness brand. To boost their local presence online, they engaged Wpromote to develop a world-class local SEO campaign.

Spectrum’s Business Goals:

Acquire competitive rankings in targeted, relevant local markets.
Increase organic traffic from those markets.
Significantly grow online leads for all 11 club locations.

WHAT WE DID

Relevant Landing Pages Boost Credibility In The Search Engines.

Wpromote boosted Spectrum Clubs’ local rankings and qualified organic traffic by refining their targeted keyword list to include broad and long tail terms with measurable value in specific club service areas. Local content for location landing and amenity pages was then developed for each club, enabling Spectrum Clubs to demonstrate their relevancy for competitive, service-specific terms.

Off-Site Content Boosts Engagement & Brand Awareness.

A robust off-site local SEO campaign was also implemented, with shareable, locally relevant content and a strategic structured citation plan. Targeted organic and local pack position tracking was set up in specific club cities as well as on a national level.

Valuable Rankings Were Maintained Through Rigorous Oversight.

Finally, Wpromote supported Spectrum Clubs through a crucial site redesign, ensuring that all hard-won organic rankings were preserved.

WHAT WE ACHIEVED

for “health club” in El Segundo, CA

locations/keyword combinations

for “health club” in Los Angeles, CA

locations/keyword combinations

ESTABLISHING SPECTRUM CLUBS AS #1 THROUGH LOCAL SEO

Spectrum’s Business Goals:

WHAT WE DID

WHAT WE ACHIEVED

ESTABLISHING SPECTRUM
CLUBS AS #1 THROUGH LOCAL SEO