In an industry flooded with challengers and fierce competition, Spectrum Athletic Clubs wanted to be the standout Southern California fitness brand. To boost their local presence online, they engaged Wpromote to develop a world-class local SEO campaign.
Wpromote boosted Spectrum Clubs’ local rankings and qualified organic traffic by refining their targeted keyword list to include broad and long tail terms with measurable value in specific club service areas. Local content for location landing and amenity pages was then developed for each club, enabling Spectrum Clubs to demonstrate their relevancy for competitive, service-specific terms.
A robust off-site local SEO campaign was also implemented, with shareable, locally relevant content and a strategic structured citation plan. Targeted organic and local pack position tracking was set up in specific club cities as well as on a national level.
Finally, Wpromote supported Spectrum Clubs through a crucial site redesign, ensuring that all hard-won organic rankings were preserved.
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