From Lacking In Leads To Leading The Pack

In creating the world’s first-ever performance sheets, SHEEX® knew they had a revolutionary product to engage consumers of all backgrounds far and wide.

But in the competitive and deeply challenging digital marketplace, the company was seeking the killer idea that would propel their social media, boost the brand, and win new customers to enjoy the softest sheets ever. With those goals in mind, SHEEX made Wpromote their partner in business success.

From the start, Wpromote was tasked with a
number of goals:

Increase email subscriber base and level up list growth rate

Increase social engagement rates and boost follower counts

Create high-performing content with strong keyword opportunities

Source UGC to use on the site, in emails, and in social media posts

To get SHEEX in front of audiences that would love them, Wpromote built a fun and exciting contest to engage target audiences and earn social capital.

The “SHEEX Sleep Challenge,” which took place in March, leveraged the hype around college basketball to challenge entrants to complete small tasks to get a better night’s sleep. During the contest, entrants were encouraged to submit multiple times and read blogs on the SHEEX site. Additional prizes were offered to those entrants who created content (UGC) such as photos and videos and tagged SHEEX on social media.

The campaign resulted in a massive
outpouring of user content and consumer
goodwill.

Participants more than rose to the challenge, collectively walking over a million steps and gaining back 76,000 hours of sleep respectively during the daily challenges featured in the contest. Visitors were spending more time on the site than ever, and Instagram engagement soared with tens of thousands of accounts actively engaged.


A Transformation Story


By boosting brand engagement metrics, SHEEX positioned itself to attract new investors and achieved important brand benchmarks.

Doubled lead gen acquisition month-over-month thanks to contest

New content quintupled blog traffic year-over-year

Email acquisition increased significantly and set a new benchmark for acquired emails

Over 21,000 Instagram accounts reached

SHEEX and Wpromote together broke new ground for the brand, exceeding SHEEX’s campaign goals and generating consumer momentum for months to come.

 
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