In creating the world’s first-ever performance sheets, SHEEX® knew they had a revolutionary product to engage consumers of all backgrounds far and wide.
But in the competitive and deeply challenging digital marketplace, the company was seeking the killer idea that would propel their social media, boost the brand, and win new customers to enjoy the softest sheets ever. With those goals in mind, SHEEX made Wpromote their partner in business success.
From the start, Wpromote was tasked with a
number of goals:
Increase email subscriber base and level up list growth rate
Increase social engagement rates and boost follower counts
Create high-performing content with strong keyword opportunities
Source UGC to use on the site, in emails, and in social media posts
To get SHEEX in front of audiences that would love them, Wpromote built a fun and exciting contest to engage target audiences and earn social capital.
The “SHEEX Sleep Challenge,” which took place in March, leveraged the hype around college basketball to challenge entrants to complete small tasks to get a better night’s sleep. During the contest, entrants were encouraged to submit multiple times and read blogs on the SHEEX site. Additional prizes were offered to those entrants who created content (UGC) such as photos and videos and tagged SHEEX on social media.
Doubled lead gen acquisition month-over-month thanks to contest
New content quintupled blog traffic year-over-year