Aggressively overhauling Qlik’s existing search program was the first and largest goal. Keywords for the campaign were revamped as terms were modified based on keyword research, negative keywords were added, and bids were adjusted. Ad copy was rewritten to follow best practices and broken sitelink extensions were fixed.
Second was improving Qlik’s international budget allocations, which was managed through the implementation of customized reporting. Wpromote provided performance evaluations country by country across the globe and was successfully able to suggest reallocations of budgets to increase efficiency of spend.
Third, Wpromote built brand awareness worldwide through the creation and dissemination of off-site SEO content. Leveraging our internal network as well as our content creation abilities, we added Qlik to the industry conversation through links and social engagement.
Qlik saw improvements in all of their goal areas. Brand awareness grew significantly across the world as Qlik cut costs and saw a dramatic increase in quality leads.