TRANSITIONING POWERHOUSE DYNAMICS INTO
A NEW SITE & EVEN BETTER RANKINGS
As Powerhouse Dynamics’ business continued to grow exponentially, it was time for the website to catch up by improving its structure and design. However, migrating to a new site is a delicate process that has to be handled carefully to preserve rankings. Wpromote was called on to ensure the Powerhouse Dyanmics’ site launched without halting their valuable growth.
Powerhouse Dynamics’ Business Goals:
Ensure the new site design and
structure follows all SEO best
Avoid any loss in keyword
rankings and organic traffic
from the migration.
WHAT WE DID
Wpromote Consulted To Make The
New Site SEO & User-Friendly.
Wpromote offered comprehensive consultation, staying involved in every step of the site redesign and wireframing. We provided recommendations regarding site structure and navigation, plugin usage, content, and more.
Sitemaps Are Critical For Ensuring
Your Site Ranks Well In The SERPs.
Using a wide assortment of our tools, we identified every page ranking for a keyword or a backlink. We then ensured that they were properly redirected to a relevant location on the new website using a technique called redirect mapping.
We created and submitted sitemaps to both Google and Bing so they would begin re-crawling and indexing the site immediately upon launch, ensuring maximum organic visibility for the site. We also made sure via our redirects that search engines would only crawl one version of the website, thus dramatically speeding up the re-indexation process.
WHAT WE ACHIEVED
INCREASE IN KEYWORD RANKINGS MoM
INCREASE IN WEBSITE TRAFFIC YoY 4 WEEKS AFTER LAUNCH
INCREASE IN WEBSITE TRAFFIC COMPARED TO 4 WEEKS PRIOR TO LAUNCH