A Wpromote partner since 2017, POLYWOOD® knew they could trust their agency team to scope out incremental sale opportunities in Amazon.
Together, POLYWOOD® and Wpromote set out to create a holistic Amazon campaign approach.
There were challenges along the way:
POLYWOOD® is a relatively new consumer brand, having evolved their business model from purely B2B to adding and maintaining a fully realized direct-to-consumer channel in 2017, and this debut took place in a field of intense competition. Plus, the brand had to contend with an unfamiliar advertising platform which offered new, different solutions.