High Fashion Home came to Wpromote to relate to their audience.
Knowing the potential of video in digital marketing, they wanted to use it to speak to their target demographic: women age 25-65, many of whom were buying their first home. Wpromote developed an idea that both told a compelling story and enabled Wpromote’s Paid Search team to capitalize on content to deliver conversions.
All aspects of the video were aimed at evoking the audience’s childhood dream home.
Wpromote coordinated each component of the video, including the voiceover, music, and visuals to achieve this goal. The final product generated that same sense of excitement for building a home and everything in it.
The video was not only compelling as an individual piece, but also generated exciting engagement on YouTube.
To achieve this, we took a highly targeted approach by reviewing AdWords’ performance over the previous 12 months and identifying our prime group based on gender, age, and household income. We layered this demo data onto highly relevant audiences: Decor Enthusiasts, In Market for Bedroom, Kitchen, Dining, & Living Room Furniture, and the topics Interior Design, Homemaking, & Furnishings.
Brand Search Clicks Increased 40% YoY
Brand Search Revenue Increased 29% YoY
Brand Search Profits Increased 27% YoY